The Great Wilderness

Destination BC launches its second Iconic: The Great Wilderness

The Great Wilderness is the northernmost area of British Columbia, from the Coast Mountains in the west to the Alberta border in the east, to the Yukon border in the north.

The Great Wilderness is a land of extraordinary scale, where magnificent natural wonders and diverse wildlife share the land.

The Great Wilderness

The Great Wilderness covers the northernmost area of British Columbia, from the Coast Mountains in the west to the Alberta border in the east, from Highway 16 across the middle of the province to the Yukon border in the north.

Gateways to an adventure in The Great Wilderness include:

• Prince Rupert on the west coast (via BC Ferries northern route on the Northern Expedition);
• Prince George by road (Highways 97 and 16) or air;
• Dawson Creek by road (Highway 97);
• Fort St. John by air; and
• Whitehorse south along Highway 1 to Highway 37.

Travellers interested in exploring the whole area will enjoy travelling the Great Northern Circle Route.

Get Involved

Learn more about how you can use The Great Wilderness brand toolkits.

Find out more about The Great Wilderness marketing launch activities in Germany and California.

Download the latest version of The Great Wilderness Destination Development Strategy (June 2025).

To stay up-to-date with the latest Iconics news, subscribe to Destination BC’s Directions newsletter, follow us on LinkedIn, visit the Iconics website regularly, or email us at [email protected].