Place Making
PLACE MAKING (Destination Development)
Place Making is the process of developing long-term competitiveness. It is focused on enhancing existing experiences, and creating new experiences that elevate and deliver on the uniqueness of each Iconic Place Brand. While branding is a critical component of the strategy, these iconic brands will only thrive and survive if they are supported by equally compelling on-the-ground experiences through our Place Making activities.
Even though Place Branding typically takes place first, Place Making is critically important over the long run. It’s the activity that brings the destination to life as the brand intended it too. While this work is being completed, Destination BC continues to work with communities across the six tourism regions to build on existing destination development strategies that pull together planning, policy, and capacity building efforts.
This includes improving transportation and ease of access, having an available and knowledgeable workforce, critical supporting infrastructure, enabling policies, and public and private investment. Explore how our province is working together with various partners by clicking through to each region below.
