2018 BC Journeys Campaign

105 days, 190 treks, 1,000 kilometers, 40 terabytes of video, 24x 360-degree videos, drone footage, 40 interviews, and thousands of photos.

This is BC Trekker. This is BC Journeys.

In 2016, Destination BC was fortunate to be one of very few organizations in North America to be given the opportunity to use the Google Trekker. The Google Trekker was used to hike areas of BC not easily reached by car, to bring some of the most stunning areas and interesting people in the province to the world through BC Journeys.

BC Journeys was primarily aimed at capturing the imagination of our target audience in the western United States, encouraging them to actively consider BC as their next vacation destination through three themes: nature and wildlife, cities on the edge of wilderness, and the transformative power of BC’s nature.

With digital channels playing such a strong role in the traveler’s trip planning process, BC Journeys advertising activities were focused on a mix of paid digital channels including social media, display, native, video, email, and paid search. The campaign also leveraged the volume and quality of traveler audiences found on online travel agencies (OTAs) such as Expedia and TripAdvisor to reach and engage with highly qualified audiences.

In 2017, BC Journeys advertising activities reached over 190 million high potential long-haul travelers in our core US markets.