• Newsletter
  • News & Events
  • Careers
  • Contact Us
Destination British Columbia logo
  • COVID-19
    • Overview
    • Destination BC Response
    • Provincial Response
    • Federal Response
    • Industry Resources
    • Tourism Industry COVID-19 Safety Plans
    • Travel & Transportation
    • Tourism FAQs
  • Who We Are
    • The Power of Tourism
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
    • Corporate Documents
  • What We Do
    • Overview
    • BC's Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Accessibility
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Tourism Events Program
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • COVID-19 Research & Insights
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Research Tools & Methods
  • COVID-19
    • Overview
    • Destination BC Response
    • Provincial Response
    • Federal Response
    • Industry Resources
    • Tourism Industry COVID-19 Safety Plans
    • Travel & Transportation
    • Tourism FAQs
  • Who We Are
    • The Power of Tourism
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
    • Corporate Documents
  • What We Do
    • Overview
    • BC's Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Accessibility
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Tourism Events Program
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • COVID-19 Research & Insights
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Research Tools & Methods
  • Newsletter
  • News & Events
  • Careers
  • Contact Us

2018 BC Journeys Campaign

A mountain range in British Columbia.

Glacier National Park | Ryan Creary

  • Home
  • |
  • What We Do
  • |
  • Marketing
  • |
  • Consumer Marketing
  • |
  • 2018 BC Journeys Campaign
  • What We Do
    • Overview
    • BC's Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Accessibility
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Tourism Events Program
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources

105 days, 190 treks, 1,000 kilometers, 40 terabytes of video, 24x 360-degree videos, drone footage, 40 interviews, and thousands of photos.

This is BC Trekker. This is BC Journeys.

In 2016, Destination BC was fortunate to be one of very few organizations in North America to be given the opportunity to use the Google Trekker. The Google Trekker was used to hike areas of BC not easily reached by car, to bring some of the most stunning areas and interesting people in the province to the world through BC Journeys.

BC Journeys was primarily aimed at capturing the imagination of our target audience in the western United States, encouraging them to actively consider BC as their next vacation destination through three themes: nature and wildlife, cities on the edge of wilderness, and the transformative power of BC’s nature.

With digital channels playing such a strong role in the traveler’s trip planning process, BC Journeys advertising activities were focused on a mix of paid digital channels including social media, display, native, video, email, and paid search. The campaign also leveraged the volume and quality of traveler audiences found on online travel agencies (OTAs) such as Expedia and TripAdvisor to reach and engage with highly qualified audiences.

In 2017, BC Journeys advertising activities reached over 190 million high potential long-haul travelers in our core US markets.

Play Discover British Columbia's Story with BC Journeys, featuring Google Maps Street View

Keep Exploring

Explore BC

Our Explore BC campaign is designed to encourage British Columbians to travel within their province during shoulder seasons, and where capacity exists during peak seasons.
Learn More

Ski Campaign

BC has some of the best skiing and vacation experiences in the world. This sector is a substantial economic driver for the province, accounting for nearly 10% of BC’s tourism revenue.
Learn More

Social Media Marketing

Our in-house Social Media team curates authentic stories about BC that people feel compelled to share.
Learn More

Content Marketing

Content marketing offers more than a sales pitch to potential consumers. It’s about providing useful information, ideas or opinions that audiences might not find anywhere else.
Learn More

BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
Learn More

Subscribe to Directions, Destination BC’s e-newsletter, for the latest news and program updates.

Receive updates, research and news you can use.

Destination BC

  • Careers
  • Contact Us
  • News & Events
  • Corporate Documents
  • Site Map
  • Legal & Privacy Policy

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.


Follow Us:

Subscribe to our newsletter

Subscribe
Destination British Columbia logo
© 2021 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.