The Share Your Love for BC campaign is aimed at BC residents to re-ignite their pride of place, share their love for their province, and keep the magic of BC top of mind.
With non-essential travel on pause throughout British Columbia since November, residents have been connecting on an even deeper level with their own communities. There are countless reasons – big and small – why British Columbians feel grateful to call this province home. Destination BC is tapping into this sentiment for this BC resident advocacy and engagement initiative.
Running from February 22 – March 26, the campaign features a contest at ShareYourLoveforBC.com. BC residents (ages 19+) are invited to share their own reasons why they love BC, by submitting a photo and brief story via the contest entry page for their chance to win one of ten prizes.
Ten residents will each win $500 in gift cards or vouchers to spend at up to three local businesses, within their own community, to further support Destination BC’s Stay Local, Support Local initiative. Winners will be selected by random draw at the end of the contest period and announced on social media. Throughout the contest, Destination BC will also share some of the submissions on its social media channels.
To further amplify the narrative and increase contest participation, Destination BC will be promoting the contest in BC only via digital paid media and earned media, as well as social media (including influencer partnerships), email, and web.
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