Together with the support of Indigenous Tourism BC, the tourism industry, and communities throughout the province, we are branding, marketing, and supporting the development of globally compelling places and routes that span the entire province.Learn More
Destination BC is seeking six representatives to join its Tourism Marketing Committee (TMC) for three-year terms beginning January 1, 2023.Learn More
We are excited to announce that the Open Pool Co-op Marketing Program guidelines and application form for the 2023/24 fiscal have been published.Learn More
The Government of Canada has announced the removal of all COVID-19 entry restrictions, as well as testing, quarantine, and isolation requirements for anyone entering Canada, effective October 1, 2022.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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