Destination BC Provides $4.2 Million for Collaborative Tourism Marketing Initiatives in Communities Across the Province

Destination BC is providing $4.2 million to support 84 tourism projects across British Columbia this year through its Co-operative Marketing Partnerships Program.

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Destination BC Restarts International Marketing Campaign with $6.7M Global Campaign

As travel resumes around the world, Destination BC is competitively vying for international visitors with its launch of The British Columbia Effect – Find Yourself: an extensive $6.7M marketing campaign.

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We're Listening, Learning, and Taking Action

Over the past two years, Destination BC has been taking a thoughtful approach to diversity, equity, inclusion, and accessibility. Learn how we are following through on our commitment.

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Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.

Play 2017-2020 Accomplishments

Explore our Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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News and Events

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Posted: August 12, 2022

Destination BC China Capitalizes on Camping Trend 

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Posted: August 9, 2022

Introducing the VCM Sustainability Council & Action Plan

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Posted: July 29, 2022

Be Prepared for Risk of Wildfires Over the BC Day Long Weekend

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Posted: July 28, 2022

Affordable Homes Built for Resort, Hospitality Workers in Revelstoke

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Destination BC

Official Websites

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HelloBC.com

Be inspired to start planning your BC Vacation.
B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2022 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.