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  • Who We Are
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    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • The Power of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
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      • Destination Development
      • Frequently Asked Questions
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two people enjoying the seaside accessible trail at Point Holmes near Comox

Applications now open for Destination BC's Accessibility and Inclusion Committee

This new advisory committee will support the advancement of accessibility and inclusion at Destination BC in the pursuit of a more inclusive and accessible tourism industry. Applications are open until April 30, 2023. Apply now!

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Destination BC Launches Diversity, Equity, Inclusion, and Accessibility Strategy

Destination BC is committed to Diversity, Equity, Inclusion, and Accessibility (DEIA). We worked with subject matter experts on the creation of this long-term DEIA Strategy that acts as our foundation towards becoming a more equitable and inclusive organization and inspiring change across the tourism industry.

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Destination BC Launches New 2023-2025 Corporate Strategy!

Our new 2023-2025 corporate strategy provides clarity about the choices we will make over the next three years, and beyond.

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Destination BC Launches New 2023-2025 Marketing Strategy & 2023 Plan!

The plan and strategy outline the direction we will take for our marketing in 2023 and over the coming years.

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Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

In late February 2023, Destination BC launched a new 2023-2025 corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It outlines our new path for success and provides clarity about the choices we will make over the next three years, and beyond. The strategy outlines our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.

•    Compelling Reasons to Explore BC
•    A Globally Competitive Tourism Ecosystem
•    Respectful Growth of Indigenous Tourism

Learn more about the 2023-2025 corporate strategy, here.

Explore our Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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News and Events

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Posted: March 24, 2023

Complete the BC-Wide Tourism and Hospitality DEIA Survey

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Posted: March 22, 2023

BC Government News Release: Province improves inclusion, accessibility in BC parks

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Posted: March 20, 2023

Destination BC: Applications Now Open for Accessibility and Inclusion Committee

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Posted: March 16, 2023

Building a Better World, Together: Destination BC Launches Diversity, Equity, Inclusion, and Accessibility Strategy

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