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  • Who We Are
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • Diversity, Equity, Inclusion, and Accessibility
      • Accessibility
    • The Power of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
  • Invest in Iconics Strategy
    • Overview
    • Timelines and Engagement
    • Place Branding
    • Destination Development
    • Frequently Asked Questions
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Erica Hummel Joining Destination BC as New Director, Destination Development and Stewardship

We are thrilled to announce that Erica Hummel is joining our Destination Management division on January 23, 2023 as our new Director, Destination Development and Stewardship! Erica built her career in tourism working for destination management organizations in Ontario, British Columbia and Alberta.

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Indigenous Tourism BC Signs Guiding Principles with Destination BC

To achieve the goals of the renewed Indigenous Tourism Accord, ITBC and Destination BC have created Guiding Principles to inform their continued collaborative partnership in supporting and shaping the tourism industry in BC.

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'You, Elevated' Campaign Launches to Draw Washington & California Skiers to BC

Destination BC is appealing to skiers in Washington and California to elevate their experience – and themselves – in BC’s big mountain terrain this winter.

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Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.

Explore our Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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News and Events

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Posted: January 27, 2023

Join us Thursday February 23rd, for the release of Destination BC’s 2023-2026 Corporate Strategy

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Posted: January 24, 2023

Government of BC Advises on Avalanche Risk and Urges Extreme Caution in Backcountry

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Posted: January 20, 2023

China Market Update – BC Canada Ski Café

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Posted: January 20, 2023

Erica Hummel joining Destination BC as new Director, Destination Development and Stewardship

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Subscribe to Directions, Destination BC’s e-newsletter, for COVID-19 updates.

Receive the latest information as it relates to BC tourism.

Destination BC

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B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

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