Destination BC Launches 2025 Ski Marketing Campaign in California

Designed to inspire engaged, intermediate to advanced skiers to experience BC's world-class ski resorts this winter.

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Beautiful Seats: Help us pitch BC’s Tourism Sector to the World!

Send us your beautiful seats from iconic places across BC.

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New Mentorships & Grants Program aims to 'Spark' innovative tourism ideas in Thompson Okanagan: Valleys & Vineyards

Entrepreneurs, small businesses and non-profits are invited to apply by November 12, 2025.

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BC Tourism FC’s Playbook for FIFA World Cup 2026™

The playbook provides an initial set of tools, guidance, and examples to help tourism partners across the province engage with opportunities created by FIFA World Cup 2026™.

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Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

Chilko River - Destination BC/Yuri Choufour

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and research profiles relevant to various visitor activities and sectors in British Columbia.
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News and Events

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Posted: October 11, 2025

Help the World Discover Rainforest to Rockies

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Posted: October 11, 2025

Help the World Discover Birthplace of Adventure

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Posted: October 11, 2025

Help the World Discover Valleys & Vineyards

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Posted: October 11, 2025

Help the World Discover Nature’s Heartland

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Destination British Columbia acknowledges with gratitude the xʷməθkʷəy̓ əm (Musqueam Indian Band), Sḵwx̱ wu7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tsleil-Waututh Nation) on whose shared territories we operate our main office.

We respectfully recognise that we carry out our work on the territories of Indigenous Peoples throughout BC. We honour our ongoing and developing relationships with First Nations (status and non-status), Inuit, and Métis Peoples. We are on a path of learning and are committed to working together.

Destination BC

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Be inspired to start planning your BC Vacation.
B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

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Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.