FIFA World Cup 26™: Tourism Industry Update

On June 18, 2025, we hosted a webinar together with the Host City of Vancouver, and the Ministry of Tourism, Arts, Culture and Sport updating tourism industry partners on planning, upcoming activations, and key milestones for FIFA World Cup 26™.

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Meet the Iconics: Launching BC’s New Destination Brands

Destination BC is proud to unveil the full family of Iconic destination brands, marking a major shift in how we position BC to the global tourism market.

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Tackling Tariffs: Strengthening Global Connections through Tourism

Each year, BC welcomes visitors from around the globe and remains committed to building a better world through tourism, while staying responsive to evolving trends to ensure BC is a place where everyone feels welcome and included.

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BC Resident Perceptions of Tourism Survey: Research Partnership Opportunities

Destination BC invites regional and city destination management organizations to join the 2025–2026 Resident Perceptions of Tourism Survey this fall to gain insights into how residents view the economic, social/cultural, environmental, job/career, and Indigenous impacts of tourism.

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Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

Chilko River - Destination BC/Yuri Choufour

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Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and research profiles relevant to various visitor activities and sectors in British Columbia.
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News and Events

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Posted: June 26, 2025

Airport Upgrades Support Improved Connect Across BC

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Posted: June 25, 2025

Coquihalla Canyon Park’s Northern Section to Reopen June 27, 2025

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Posted: June 23, 2025

DriveBC Launches New Digital Platform to Support Safer Travel Across BC

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Posted: June 19, 2025

Destination BC Launches Partner Call-Out for Resident Perceptions of Tourism Survey

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Destination British Columbia acknowledges with gratitude the xʷməθkʷəy̓ əm (Musqueam Indian Band), Sḵwx̱ wu7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tsleil-Waututh Nation) on whose shared territories we operate our main office.

We respectfully recognise that we carry out our work on the territories of Indigenous Peoples throughout BC. We honour our ongoing and developing relationships with First Nations (status and non-status), Inuit, and Métis Peoples. We are on a path of learning and are committed to working together.

Destination BC

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Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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