BC Tourism FC’s Playbook for FIFA World Cup 2026™

The playbook provides an initial set of tools, guidance, and examples to help tourism partners across the province engage with opportunities created by FIFA World Cup 2026™.

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Anne Kang Appointed Minister of Tourism, Arts, Culture and Sport

The honourable Anne Kang has been appointed as British Columbia’s new Minister of Tourism, Arts, Culture and Sport

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Tackling Tariffs: Strengthening Global Connections through Tourism

Each year, BC welcomes visitors from around the globe and remains committed to building a better world through tourism, while staying responsive to evolving trends to ensure BC is a place where everyone feels welcome and included.

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BC Resident Perceptions of Tourism Survey: Research Partnership Opportunities

Destination BC invites regional and city destination management organizations to join the 2025–2026 Resident Perceptions of Tourism Survey this fall to gain insights into how residents view the economic, social/cultural, environmental, job/career, and Indigenous impacts of tourism.

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Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

Chilko River - Destination BC/Yuri Choufour

Explore our Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and research profiles relevant to various visitor activities and sectors in British Columbia.
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News and Events

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Posted: July 17, 2025

Anne Kang Appointed Minister of Tourism, Arts, Culture and Sport

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Posted: July 12, 2025

Travel Media Coverage Report: May 2025

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Posted: July 11, 2025

BC Tourism FC Launches Playbook to Prepare for the FIFA World Cup 2026™

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Posted: July 9, 2025

BC Government News Release: Minister’s Statement on Release of Public-Events Safety Report

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Destination British Columbia acknowledges with gratitude the xʷməθkʷəy̓ əm (Musqueam Indian Band), Sḵwx̱ wu7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tsleil-Waututh Nation) on whose shared territories we operate our main office.

We respectfully recognise that we carry out our work on the territories of Indigenous Peoples throughout BC. We honour our ongoing and developing relationships with First Nations (status and non-status), Inuit, and Métis Peoples. We are on a path of learning and are committed to working together.

Destination BC

Official Websites

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HelloBC.com

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B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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