Destination BC is providing $4.2 million to support 84 tourism projects across British Columbia this year through its Co-operative Marketing Partnerships Program.Learn More
As travel resumes around the world, Destination BC is competitively vying for international visitors with its launch of The British Columbia Effect – Find Yourself: an extensive $6.7M marketing campaign.Learn More
Over the past two years, Destination BC has been taking a thoughtful approach to diversity, equity, inclusion, and accessibility. Learn how we are following through on our commitment.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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