|
|
Destination BC Bulletin 16: COVID-19
|
|
|
|
New Destination BC Marketing Campaign Encourages British Columbians to Rediscover and Explore BC, Safely
|
|
|
Destination BC has launched a new chapter of the successful Explore BC campaign: an extensive $8 million domestic marketing initiative encouraging BC residents to travel safely throughout the province this summer and fall.
|
|
|
|
The campaign is designed to rekindle British Columbians’ curiosity and passion for their home province, while promoting mindful travel practices. It will also reignite revenue for BC's tourism industry by promoting regional tourism businesses and destinations.
|
By visiting exploreBC.com, residents can find trip planning ideas and resources to support their rediscovery of our enchanting province, guided by six new experience collections:
|
-
West Coast Culture
-
Mountain Peaks & Towns
-
Northern Wild
-
Vineyards, Valleys & Lakes
-
Rivers, Ranches & Ranges
-
Vancouver & Sea-to-Sky
|
|
|
|
|
|
|
The multi-phased campaign kicked off with a series of inspirational videos that also share safe and responsible travel information. In the coming weeks, these new experience collections will be brought to life through captivating videos, itinerary ideas and bookable products. Watch the hero video “Your Wild is Calling” on YouTube, and keep your eye out for our Know Before You Go travel information ads highlighting top tips for safe travel.
|
|
|
|
|
The first two of six sponsored content pieces have launched this week, each spotlighting a unique BC experience accompanied by one page of partner ads in the Vancouver Sun and 18 community papers.
|
|
Over the next week, we will launch our videos on connected TV, publish more sponsored content through print and web, and commence a broadcast partnership with Global TV that includes brand spot ads, as well as news and weather integrations.
|
|
As we continue to collaborate with our network of BC marketing partners to amplify Explore BC messaging, we hope you will also share this content to support fellow tourism businesses. When appropriate, we will extend the campaign into Alberta and other parts of Canada. By encouraging as many British Columbians as possible to #exploreBC safely and thoughtfully, we can help our industry emerge stronger than ever before.
|
|
|
Recovery Campaign Industry Playbook
|
|
To help you support our collective voice in the Explore BC campaign, we’ve created an Explore BC Recovery Marketing Campaign Industry Playbook that shares information, ideas and tools to amplify Explore BC using three content pillars: Rediscover, Reassure, Reconnect.
|
|
|
|
|
|
Signals and Sentiment Dashboard
|
|
Destination BC's new Signals and Sentiment Dashboard is live! Designed to help us make strategic, data-driven decisions in the coming months, the dashboard monitors various factors to show what is currently happening in each of our core geographic markets. By evaluating the output, we and our industry partners can quickly make informed decisions about when to restart marketing activities, and which geographic markets to target.
|
|
|
|
|
|
Research & Insights Reports
|
|
BC Public Perceptions: To monitor British Columbians' current views on travel and tourism, plus track travel and tourism behaviour intentions, Destination BC has commissioned bi-weekly waves of research.
|
|
Research Roundups: Destination BC is compiling research and articles each week related to the travel and tourism industry and COVID-19.
|
|
|
|
|
Don't miss the final webinar in our Road to Recovery Series! Our July 7 session, delivered in partnership with go2HR, encourages you to revisit your COVID-19 Safety Plan. You'll hear from a candid panel of tourism employers sharing key learnings from their experiences creating and implementing their safety plans. Then, you'll receive tips for evaluating your own plan and making revisions as needed.
|
|
Reminder! Webinars one through 13 in our Road to Recovery Series are available on Destination BC's Learning Centre, along with corresponding Q&A documents.
|
Latest Provincial Updates
|
|
The Province of BC has partnered with Small Business BC to establish an online Personal Protective Equipment (PPE) Marketplace. The searchable tool allows businesses to easily locate suppliers offering non-medical PPE, so they can keep employees and visitors safe during the COVID-19 pandemic.
|
|
On June 30, the federal government extended the Emergency Order Requirements related to mandatory isolation and quarantine until August 31, 2020. Anyone entering Canada - by air, land or sea - will continue to be required to self-isolate for 14 days if they have COVID-19 or suspected symptoms, or quarantine for 14 days if they have no symptoms. Travellers are also required to wear non-medical face masks or coverings.
|
|
|
Travel is Open! A welcome message from Tourism Fernie
|
|
A Welcome Message from Fernie
|
|
With the summer season upon us and residents eager to travel and explore BC safely, Tourism Fernie and local businesses banded together to share an inspiring welcome message. The compelling video captures the wonderful community spirit that awaits travellers here, and effectively weaves in safety messaging, too!
|
|
|
|
|
Tourism Kamloops' BOLD Visitor Services Jeep | Tourism Kamloops
|
|
Tourism Kamloops' BOLD Team
|
|
|
Congratulations to Tourism Kamloops as they hit the streets with their new BOLD Street Team! The result of a pivotal visitor servicing transition that reimagines the traditional brick-and-mortar Visitor Centre, the BOLD Street Team will be stationed in popular locations across the city to help visitors make the most of their trip to Kamloops.
|
|
|
|
|
|
ITBC's Everything is Connected Video
|
|
While some Indigenous communities and businesses are open, others remain closed to visitors. Watch how everything is connected in this beautiful video crafted by Indigenous Tourism BC (ITBC), which ends with an important call to action to Know Before You Go. Be sure to visit ITBC's How to Travel Responsibly page to learn how tourism can create a positive impact, not only for people and communities, but also for the land, animals, languages and culture.
|
|
|
|
|
|
Small Business BC Resources
|
|
For guidance on navigating challenges from COVID-19, visit Small Business BC's online Support Service. From a regularly updated Support Directory to webinars (live and recorded), a Small Business Marketplace, and tips and tools to help you restart operations, the site offers a treasure trove of resources for small businesses.
|
|
|
|
Destination BC COVID-19 Communications
|
|
How can you keep up-to-date on the latest from Destination BC?
|
|
If you have questions that can't be answered through the various resources on our website and official channels, please send them to [email protected] and we will work to address them.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
