During Phase 3, Destination BC launched an extensive domestic marketing campaign to encourage British Columbians to plan and book their trips for travel throughout BC this summer and fall.
The new chapter of our Explore BC campaign aims to rally the entire tourism industry and BC residents with an immediate call to action to explore our province—safely and respectfully—in turn supporting BC communities. We have created an Industry Partner Playbook to help tourism partners amplify our collective voice.
To support industry, Destination BC will provide weekly messaging guidance to BC’s tourism industry so we can collectively work together in the best interests of our province.
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