We are thrilled to share that earlier today, tourism industry partners from across British Columbia joined us for a Zoom webinar to learn about our new Corporate Strategy. Our Executive team shared our strategic direction for the next three years and beyond, outlining our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for all people living in BC through tourism over the long term.
• Compelling Reasons to Explore BC
• A Globally Competitive Tourism Ecosystem
• Respectful Growth of Indigenous Tourism.
The webinar had an incredible turnout and we look forward to working collaboratively with all of the dedicated tourism professionals, businesses, and partners as we work towards bringing our strategy to life.
Our new 2023-2025 Corporate Strategy document and accompanying Zoom webinar are available for viewing on our corporate website. This Corporate Strategy webpage features an overview of key strategy sections including Our 2023-2025 Corporate Strategy, Engagement and Input, Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation, Where We Will Focus, How We will Succeed: Our Strategic Levers, Summary of Key Strategic Shifts, and Alignment to Government Strategies.