Marketing Strategy

In February 2023, Destination BC launched the 2023-2025 Global Marketing Strategy and 2023 Plan.

The plan and strategy outline the direction we will take for our marketing in 2023 and over the coming years.

Destination BC’s Marketing team looks forward to continuing to share updates on the plan and our work via our corporate newsletter, Directions (subscribe here), and social media channels (LinkedIn and YouTube).

Please note, Destination BC is limiting the distribution of the 2023-2025 Global Marketing Strategy and 2023 Plan to BC tourism businesses and BC destination marketing organizations only, as it contains proprietary information. If you have any questions or would like to request a copy, please email Marketing.Plan@destinationbc.ca.