Discover BC's New Destination Brands

These brands mark a major shift in how we position BC. With Super, Natural British Columbia as our parent brand and the new Iconic brands as siblings in this family, we can create greater clarity on why BC belongs on every international traveller’s bucket list!

Watch our webinar to learn more about the brand strategies, identities, and how you can get involved:

Informed by engagement with communities, Indigenous partners, and local tourism leaders, these brands are designed to inspire travellers from around the world, support seasonal and geographic growth, and increase the benefits of tourism across BC.

The brands will launch in key global markets and across Destination BC’s marketing channels this Fall, and destination development work is underway. Here’s how you can get involved now:

• Sign up to be notified when marketing toolkits and merchandise are available
• Learn more about hosting international guests and working with global tour operators
• Learn about opportunities for Destination Development or Experience Development in your area

Visit our website to learn more about the brands and how you can get involved.