Destination Development

Destination Development is the process of improving the long-term competitiveness of tourism destinations in alignment with community needs.

It focuses on improving the current experiences visitors have and creating new ones that reflect what makes each destination across BC unique.

While branding is key to the Invest in Iconics strategy, the destination brands will thrive when they’re backed by authentic, memorable experiences. That’s why Destination BC is working closely with partners to align destination development with branding and marketing efforts – bringing these brands to life in meaningful ways.

Great place brands are built with input from local people and businesses, capturing the true character of each community. Destination BC supports these brands through sustainable development of tourism products, experiences, infrastructure, and assets. Combining development with branding and marketing allows what makes BC unique to be celebrated and shared, helping ensure it remains a top travel choice worldwide.

Our Responsibility to Stewardship and Reconciliation

The Invest in Iconics Strategy creates compelling reasons for travellers to visit more places, stay longer, and visit at more times of the year.

Destination BC understands and embraces our responsibility to ensure that our work throughout the province is done through the lens of stewardship and reconciliation.

There is a strong interconnectedness between Destination Stewardship, Destination Development, and Destination Development within the Invest in Iconics Strategy.