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Destination BC Directions: March 24, 2022
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Grizzly bears on Grouse Mountain (Destination Vancouver/Grouse Mountain).
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Discover the BC Effect, explore like a local and visit places that inspire purpose and connection (Destination BC/Kari Medig).
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Destination BC Restarts International Marketing with $6.7M Global Campaign
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As travel resumes around the world, Destination BC is competitively vying for international visitors with its launch of The British Columbia Effect – Find Yourself: an extensive $6.7M marketing campaign designed to drive emotional urgency and encourage travel to BC in 2022 and into 2023 from key international and domestic long-haul markets. The campaign inspires global audiences to tap into something bigger, awaken a deeper connection, gain a different perspective, and find themselves–in every sense of the word–all within British Columbia.
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Destination BC Partnership with ITBC & Poem Written by Cohen Isberg
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The British Columbia Effect – Find Yourself campaign was developed in conjunction with Indigenous Tourism BC (ITBC) and explores BC’s healing effects through a lens of connection and reciprocity, and the notion that when we open ourselves to nature, nature will open to us—and in turn, change us for the better. These ideas are brought to life through a Find Yourself campaign video that was created in partnership with ITBC and features a poem written by Cohen Isberg from the Haida Nation and member of the ITBC team. The poem is read by Justin Rain, from the Zagime Anishinabek Nation.
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Watch the video to experience Indigenous storytelling values of interconnectedness, reciprocity, gratitude, and stewardship.
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Congratulations to all winners and finalists for their outstanding contributions and remarkable leadership - well done!
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Congratulations to the Winners of the 2022 BC Tourism and Hospitality Awards
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Congratulations to all the finalists and winners of the 2022 BC Tourism and Hospitality Awards! Presented by the British Columbia Hotel Association and Tourism Industry Association of Canada, the awards recognize and celebrate excellence in BC’s tourism and hospitality industry. Nine awards were given out during the 2022 Awards Gala on March 10.
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Award category winners:
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Accessibility Award: Kootenay Adaptive Sport Association
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Businesswoman of the Year: Teara Fraser, Founder and Lead Executive, Iskwew Air
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Community Contribution & Impact Award: British Columbia Tourism Resiliency Network
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Employees First Award: Accent Inns and Hotel Zed
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Hotelier of the Year: David R., General Manager, Old House Hotel & Spa
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Indigenous Operator of the Year Award: Squamish Lil'wat Cultural Centre
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Innovation Award: Malahat SkyWalk
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Professional Excellence Award: Tourism Revelstoke
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Sustainability Award: Siwash Lake Wilderness Resort
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45% of BC Residents Planning Overnight Trip in BC Over Next 2-3 Months
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Destination BC’s latest Resident Perception report shows that 45% of BC residents plan to do an overnight trip in BC within the next 2-3 months, up +10 points from a month ago.
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This report is released every month to track BC Residents' tourism opinions and intentions, and watch how results trend over time.
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This report summarizes the various research findings from Destination BC, suppliers, other tourism agencies and associations.
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Google Search Interest in Flights to Canada Reaches Pre-Pandemic Levels
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Destination BC’s latest Research Roundup reports that international Google search interest in flights to Canada is comparable to pre-pandemic levels.
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Tourism Industry Dashboard: Year in Review
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Full 2021 data is now available on our Tourism Industry Dashboard, which includes key tourism statistics such as international visitor arrivals data, provincial room revenue, commercial restaurant receipts, provincial and regional occupancy rates and average daily room rates, and more.
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This dashboard is best viewed on a desktop device.
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A great opportunity for feedback! Participate in this engagement opportunity by 4 pm (PST) on April 20 (BC Gov Flickr).
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Province Launches Review of Pandemic Response
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The Government of British Columbia is launching an independent review and public consultation on government’s operational response to the COVID-19 pandemic to better inform preparations and responses to future emergencies and ensure British Columbians are protected. Until April 20, people in British Columbia can provide written feedback about how they, or their business or organization, has been affected by government’s operational measures and communication throughout the pandemic. A report with a comprehensive summary of the findings is expected by fall.
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All travellers are also required to complete Arrive-Can online or through the free mobile app before entry to Canada (Tourism Richmond).
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Government of Canada Will Remove Pre-Entry Test Requirement for Fully Vaccinated Travellers on April 1
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On March 17, 2022, the Government of Canada announced that effective April 1st, 2022, fully-vaccinated travellers will no longer be required to complete a COVID-19 pre-entry test for travel to Canada. Fully vaccinated travellers may still continue to undergo random testing upon entry to Canada, but they are no longer required to quarantine while awaiting their results. Unvaccinated and partially vaccinated travellers will continue to be tested with a COVID-19 molecular test on arrival and on day 8 while they quarantine for 14 days.
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Our Learning Centre provides access to resources and tools, best practices, workshops, and training programs for BC’s tourism industry.
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Sample Model Consent Release
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Interested in sharing your images or video with Destination BC? Our model release gives you legal permission to use and publish an image that includes people. Download it today to ensure you stay compliant with the Freedom of Information and Protection of Privacy Act (FOIPPA).
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Visit the Learning Centre to download the model consent release form (Unsplash).
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Reserve a campsite up to two months before your desired arrival date at most campgrounds (Destination BC/Adam Wells).
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BC Parks Updates Camping Reservation System
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Camping enthusiasts can now access the improved BC Parks reservation service that opened for bookings on March 21. The new online reservation service, camping.bcparks.ca, is part of a broader redesign of BC Parks’ digital services to improve the park experience from computer to campground. People can now visit the site to create user accounts and save booking preferences to prepare for their upcoming camping excursions.
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Netflix in Your Neighbourhood – The Adam Project Movie Starring Ryan Reynolds Filmed in BC
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The Adam Project movie is Netflix's latest project with Ryan Reynolds that tells an intimate story across time and space, and its filming locations in British Columbia are close to home for the actor as well. The film premiered globally on Netflix on March 11, 2022 and is featured on Netflix in Your Neighbourhood. Check out Destination BC's recent LinkedIn post to find out why Ryan Reynolds and the film's Canadian Director, Shawn Levy, love filming in BC!
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Watch the movie on Netflix and go on a journey through time featuring BC landscapes.
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Upcoming Webinars from Small Business BC
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Small Business BC provides practical business webinars and online education to develop business skills and strategy.
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Destination BC has partnered with Small Business BC to offer free access for tourism business stakeholders across the province to online education supporting COVID-19 recovery. Upcoming webinars include 'Social Media for Small Business' (Apr 6) and 'Online Lead Generation for Small Business' (Apr 20). To access the webinars free of charge, register online using coupon code DBC3034.
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Seats are available for purchase via the Air Canada website, via the Air Canada App, Air Canada's Contact Centres, and travel agents.
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Air Canada Strategically Expands its South Pacific Network
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Air Canada announced a strategic expansion of its South Pacific schedule with the return of daily service to Sydney and resumption of services to both Brisbane and Auckland. Air Canada's Australia and New Zealand flights operate from its trans-Pacific hub at Vancouver International Airport which the carrier has built to conveniently connect its international network to its vast North American network.
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Destination BC COVID-19 Communications
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Here's how to stay connected on the latest from Destination BC:
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If you have questions that can't be answered through the various resources on our website and official channels, please send them to [email protected] and we will work to address them.
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