A woman with gloves with Canadian maple leafs on them.

Vancouver | Albert Normandin

Sample Model Consent Release

A model release gives you legal permission to use and publish an image that includes people. Here is a sample of a release that Destination BC uses as a guide.

The Super, Natural British Columbia® Brand

BC’s Destination Brand

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.

Tool ~20 minutes

Digital Marketing

The Power of Story

“Storytelling” has long been a marketing buzzword. But what, exactly, is a story?

Article ~3 minutes

Applying Insights

Introduction to the Net Promoter Score^®

The Net Promoter Score® measures customer experience and can be an indicator for business growth. Get started with NPS with this practical introduction.

Guide ~10 minutes

Destination BC

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Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.