A woman with gloves with Canadian maple leafs on them.

Vancouver | Albert Normandin

Model Consent Release

A model release gives you legal permission to use and publish an image that includes people.

As per the Freedom of Information and Protection of Privacy Act (FOIPPA), Destination BC’s consent and release form is required for all recognizable individuals. This release allows you to share images or video with Destination BC; it also permits DBC to publish any image or video that includes recognizable faces.

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The Super, Natural British Columbia® Brand

BC’s Destination Brand Guidelines

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
Guide ~20 mins
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Digital Marketing

The Power of Story

“Storytelling” has long been a marketing buzzword. But what, exactly, is a story?
Article ~3 mins
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The Super, Natural British Columbia® Brand

British Columbia’s Tourism Brand

An overview of brand guidelines, this video provides information about the photography techniques, our typography, colour palette, tone of voice, and web tile.
Video ~26 mins
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Destination BC

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.

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