BC Moves to Step 2 of its Restart Plan

On June 15, BC progressed to the next step in safely bringing people back together, transitioning into Step 2 of BC’s Restart plan, including lifting restrictions on travel within the province.

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COVID-19 Messaging Guidance for June 15 until further notice

BC tourism businesses can refer to the Messaging Guidance for June 15 until further notice related to Step 2 of BC’s four-step Restart Plan. The document includes messaging and a FAQ. 

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A paraglider over Mt. Swansea overlooking the Rocky Mountain Trench and Lake Windermere in Invermere, BC.

New RFP and RFQ opportunites with Destination BC

Destination BC currently has RFP and RFQ opportunities live on BCbid.ca. Scroll down to 'Supplier Opportunities'' on our Careers page to learn more.

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Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.

Play 2017-2020 Accomplishments

Explore our Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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News and Events

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Posted: June 17, 2021

Check In Canada – Opportunity for BC Accommodation Providers

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Posted: June 16, 2021

Destination BC and Tourism Innovation Lab Grant Program Will Take Tourism Ideas to New Levels

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Posted: June 15, 2021

Joint Statement on Resumption of Travel Within BC

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Posted: June 15, 2021

Destination BC Encourages British Columbians to be Open to More for Summer Travel

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Destination BC

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2021 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.