A new limited-edition craft beer is set to inspire British Columbians to explore the province along BC’s ale trails this fall. Brought to you by Destination BC, the BC Ale Trail team and six craft breweries.Learn More
We're seeking five representatives to join our Tourism Marketing Committee (TMC) for three-year terms beginning January 1, 2021.Learn More
A free, 8-week digital marketing program for BC tourism businesses who want to build their knowledge and skills at an intermediate level.Learn More
Information on how British Columbians can explore BC safely and responsibly, including health and safety rules and respecting local travel advisories.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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