BC's COVID-19 Immunization Plan happens in four phases. The focus of Phase 1 and Phase 2 is protecting those most vulnerable to severe illness first. Vaccination for the general population runs April to September 2021.
Learn MoreThe Government of BC is responding to the recommendations of the Tourism Task Force by creating a dedicated relief funding stream.
Learn MoreThe Tourism Task Force has delivered their final report.
Learn MoreEvery business must have a COVID-19 Safety Plan that outlines the policies, guidelines and procedures that it has implemented to reduce the risk of COVID-19 transmission.
Learn MoreDestination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.
Learn Something New TodaySubscribe to Directions, Destination BC’s e-newsletter, for COVID-19 updates.
Receive the latest information as it relates to BC tourism.
Subscribe to our newsletter