Information on how British Columbians can explore BC safely and responsibly, including foundational health and safety rules and respecting local travel advisories.Learn More
In June, we committed to improving diversity, equity, and inclusion within our organisation and in all aspects of our work. We are focusing on the following areas: what we do, how we do our work, and who we work with.Learn More
Explore our an easy-to-access dashboard that monitors what is happening in each of our core geographic markets, to inform our approach to recovery and resilience marketing activities.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
Subscribe to Directions, Destination BC’s e-newsletter, for COVID-19 updates.
Receive the latest information as it relates to BC tourism.
Subscribe to our newsletter