Download our FREE resident perceptions of tourism research toolkit. View our Snapshot Series for insight into BC resident perceptions of the economic, social/cultural, environmental, job/career, & Indigenous impacts of tourism at various levels.Learn More
Eligible BC tourism businesses & non-profits with an existing climate adaptation plan can apply by Mar. 8, 2024 for a micro-grant of up to $15,000 to implement a project.Learn More
Vancouver to host seven matches in 2026Learn More
The Province is providing $15 million in one-time grants to eligible events through the B.C. Fairs, Festivals and Events fund (BCFFE)Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In late February 2023, Destination BC launched a new 2023-2025 corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It outlines our new path for success and provides clarity about the choices we will make over the next three years, and beyond. The strategy outlines our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.
• Compelling Reasons to Explore BC
• A Globally Competitive Tourism Ecosystem
• Respectful Growth of Indigenous Tourism
Learn more about the 2023-2025 corporate strategy, here.
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