BC tourism businesses impacted by wildfires and highway closures want people to know their doors are open and their communities are safe for visitors. In collaboration with the Government of BC, Destination BC has launched a marketing campaign aimed at British Columbians and travellers from Alberta and Washington State urging people to explore BC, especially in affected regions.Learn More
Space is limited! BC tourism businesses are invited to build their knowledge and skills in digital marketing by registering for October 3rd & 10th intakes of our FREE Tourism Digital Academy program.Learn More
Destination BC is seeking new representatives for its Tourism Marketing Committee from the Cariboo Chilcotin Coast, Thompson Okanagan, and Vancouver, Coast and Mountains regions.Learn More
Visit Destination BC's Emergency Preparedness webpage for official emergency information resources for BC, as well as suggested messaging, visuals, and actions for BC’s tourism industry during emergencies. It can help tourism businesses navigate questions, mitigate visitor concerns, and proactively manage perceptions during emergencies.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In late February 2023, Destination BC launched a new 2023-2025 corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It outlines our new path for success and provides clarity about the choices we will make over the next three years, and beyond. The strategy outlines our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.
• Compelling Reasons to Explore BC
• A Globally Competitive Tourism Ecosystem
• Respectful Growth of Indigenous Tourism
Learn more about the 2023-2025 corporate strategy, here.
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