54 new tourism projects throughout BC are receiving funding under the CERIP destination development stream.Learn More
Destination BC has launched the Share Your Love for BC Contest, an engagement and advocacy initiative for British Columbia residents to share their love for their province.Learn More
By order and direction of the PHO, individuals and businesses in BC must continue to significantly reduce social interactions and travel.Learn More
At Destination BC, we have been entrusted to share all that is beautiful about our province—the places and the people—with the rest of the world. That is the very essence of travel, to experience the land and cultures of others. Telling BC’s stories through a diversity of voices is what we strive to do.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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