We are already recognized in Canada for our progressive work with Indigenous Tourism BC (ITBC), which goes back 20 years. Looking ahead, we know the tourism industry will be able to meaningfully contribute to recognition and reconciliation in our country.Learn More
Destination BC is heightening travellers’ emotional urgency to visit BC by tapping into the growing research around the benefits of spending time in nature. The campaign focuses on the personal transformation travellers can expect while immersed in BC’s iconic natural surroundingsLearn More
Trends from 2007-2017 presents 10 years of data on the economic value of tourism to British Columbia. Overall, the tourism industry in British Columbia has demonstrated strong growth since 2007 despite multiple political transitions, economic downturns, and natural disasters.Learn More
Using a step-by-step approach, this workshop introduces experiential tourism concepts and best practices, leveraging traveller data, hands-on activities, and group input to help tourism operators enhance existing product offerings or develop entirely new traveller experiences.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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