Destination BC Celebrates 5 Million Uses of the #exploreBC Hashtag

Destination BC is celebrating a major milestone in its marketing efforts: 5 million uses of the #exploreBC hashtag on Instagram. Making British Columbia the first Destination in Canada to reach the 5 million milestone!

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Co-operative Marketing Partnerships Program Guidelines Have Been Updated for 2020/2021

A review of the Co-op Marketing Partnerships Program was conducted to ensure it continues to align with Destination BC’s priorities and changes within our tourism ecosystem. See the summary of changes and start your application for 2020/2021!

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Tourism Regions Announce Dates of 2019 Events

Once a year, all six tourism regions in British Columbia hold an Annual General Meeting (AGM) or Summit as an opportunity to celebrate the past year, and share knowledge and opportunities with regional partners. Find details on each region’s event here.

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Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

Play 2017 Accomplishments

Explore our new Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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News and Events

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Posted: August 23, 2019

Destination BC’s Travel Media team on building destination awareness

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Posted: August 7, 2019

Destination BC Celebrates 5 Million Uses of the #exploreBC Hashtag, more than any other tourism entity in Canada, and its Value in Promoting Tourism in BC

Read Article
Posted: July 30, 2019

Co-operative Marketing Partnerships Program Guidelines Have Been Updated for 2020/21

Read Article
Posted: July 25, 2019

Tourism Regions Announce Dates of 2019 Events

Read Article

Destination BC

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2019 - Destination BC Corp. – All rights reserved."Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.