Our industry once again has the green light to regain its top spot as a GDP contributor and quality-of-life creator for BC residents. We’d like to welcome everyone to Tourism Week 2022 with one message: #GreenMeansGo! (Okay, let’s call it two… we want to share that #BCTourism Counts, too.)Learn More
The Tourism Week 2022 Industry Toolkit provides information and resources for BC’s tourism industry and partners to participate as they can, and when they can. We encourage everyone to take part!Learn More
As travel resumes around the world, Destination BC is competitively vying for international visitors with its launch of The British Columbia Effect – Find Yourself: an extensive $6.7M marketing campaign.Learn More
Over the past two years, Destination BC has been taking a thoughtful approach to diversity, equity, inclusion, and accessibility. Learn how we are following through on our commitment.Learn More
On March 8, Destination BC launched Explore BC – Let’s do Something Together: a domestic seasonal marketing campaign urging BC and Alberta residents to plan and book a spring trip in BC.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
Subscribe to Directions, Destination BC’s e-newsletter, for COVID-19 updates.
Receive the latest information as it relates to BC tourism.
Subscribe to our newsletter