Access free resources and tools, featured articles, guides, templates, and videos. Explore the new Learning Centre.Learn More
$1.0 million in funding will help create new products and experiences.Learn More
Destination BC's annual ski campaign is in market for the first time in Mexico.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
Subscribe to Directions, Destination BC’s e-newsletter, for the latest news and program updates.
Receive updates, research, and news you can use.
Subscribe to our newsletter