Travelling in British Columbia will be easier for people with disabilities, as the Province of BC and Destination BC embark on a multi-phased plan to make BC tourism more accessible and inclusive. The framework outlines several deliverables towards a barrier-free BC.Learn More
Destination BC is already recognized in Canada for progressive work with Indigenous Tourism BC (ITBC), which goes back 20 years. Looking ahead, the tourism industry will continue to meaningfully contribute to recognition and reconciliation in Canada.Learn More
Trends from 2007-2017 presents 10 years of data on the economic value of tourism to British Columbia. Overall, the tourism industry in British Columbia has demonstrated strong growth since 2007 despite multiple political transitions, economic downturns, and natural disasters.Learn More
Destination BC is heightening travellers’ emotional urgency to visit BC by tapping into the growing research around the benefits of spending time in nature. The campaign focuses on the personal transformation travellers can expect while immersed in BC’s iconic natural surroundings.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
Subscribe to Directions, Destination BC’s e-newsletter, for the latest news and program updates.
Receive updates, research, and news you can use.
Subscribe to our newsletter