BC’s tourism industry is a powerful force: approximately 21.6 million overnight visitors vacation in our province each year, contributing $18.4 billion in revenue annually to the economy. In fact, tourism touches every part of the province and has become an economic powerhouse.Learn More
Destination BC is providing $4 million to support 57 tourism projects across British Columbia this year through its Co-operative Marketing Partnerships Program, to increase collaboration and alignment of marketing activities across the provinceLearn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
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