Working Together with BC's Indigenous Peoples

We are already recognized in Canada for our progressive work with Indigenous Tourism BC (ITBC), which goes back 20 years. Looking ahead, we know the tourism industry will be able to meaningfully contribute to recognition and reconciliation in our country.

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Beach and coastal sunset near Tofino

2019-20 British Columbia Effect Campaign

Destination BC is heightening travellers’ emotional urgency to visit BC by tapping into the growing research around the benefits of spending time in nature. The campaign focuses on the personal transformation travellers can expect while immersed in BC’s iconic natural surroundings

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The Value of Tourism in British Columbia: 2017 Full Report Released

Trends from 2007-2017 presents 10 years of data on the economic value of tourism to British Columbia. Overall, the tourism industry in British Columbia has demonstrated strong growth since 2007 despite multiple political transitions, economic downturns, and natural disasters.

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Designing Remarkable Experiences Workshop

Using a step-by-step approach, this workshop introduces experiential tourism concepts and best practices, leveraging traveller data, hands-on activities, and group input to help tourism operators enhance existing product offerings or develop entirely new traveller experiences.

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Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

Play 2017 Accomplishments

Explore our new Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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News and Events

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Posted: November 15, 2019

Strengthening Support to Grow Indigenous Tourism in BC

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Posted: November 8, 2019

Destination BC Partners with CrowdRiff to Debut Travel Stories

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Posted: October 31, 2019

Realizing Our Potential: The Future of Tourism in the Kootenay Rockies

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Posted: October 25, 2019

Working Together with BC’s Indigenous Peoples

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Destination BC

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2019 - Destination BC Corp. – All rights reserved."Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.