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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

Value of Tourism in British Columbia - A Snapshot of 2016

The Value of Tourism in BC provides a snapshot of the economic value of tourism to British Columbia in 2016. It summarizes tourism revenue, gross domestic product and business and employment data.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Applications for the 18/19 fiscal are due November 30, 2017. Updated guidelines and application form will be available by the end of July.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.


June 2018

Country Arrivals Change
USA Overnight 478,619 7.6%
Asia/Pacific 172,369 6.5%
Europe 79,204 16.7%
Total 755,321 8.6%
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