Joint statement asking British Columbians to not travel outside their local communities in order to help stop further spread of the virus.Learn More
BC tourism businesses can refer to the Messaging Guidance for April 23, 2021, until further notice relating to the announcement on provincial travel restrictions. The document includes messaging and a FAQ.Learn More
Acts of violence and anti-Asian rhetoric around the world hurt us all, and as an organization, we condemn them wholeheartedly.Learn More
Destination BC is pleased to share our 2021-2023 Global Marketing Strategy and 2021 Plan with BC tourism partners.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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