A man hang gliding in Revelstoke, BC

Tourism Week

Access free resources to support tourism week from May 26 to June 2, 2019. It's a national, grassroots initiative that brings attention to the economic opportunity available to Canada, and British Columbia, through travel and tourism.

Learn More
A hand-cyclist on the Galena Trail in New Denver

Ministry of Tourism, Arts and Culture launches new roadmap to bolster tourism as economic driver

A new strategic framework will guide year-round tourism growth that benefits people and communities, while protecting British Columbia’s natural environment.

Learn More
Namgis Burial Grounds, Alert Bay

The Indigenous Tourism Association of Canada signs memorandum of understanding with Indigenous Tourism BC

The Indigenous Tourism Association of Canada (ITAC) and Indigenous Tourism BC (ITBC) have signed a memorandum of understanding.

Learn More

Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

Play 2017 Accomplishments

Explore our new Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

Learn Something New Today

How to Work With Us

View All

Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
Learn More

Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
Learn More

Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
Learn More

BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
Learn More

Research & Insights

View All

Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
Learn More

Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
Learn More

Market Research

Publication and reports relevant to British Columbia’s key target markets.
Learn More

Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
Learn More

News and Events

View All
Posted: May 17, 2019

Destination BC Wraps Successful Spring Campaign in China

Read Article
Posted: May 17, 2019

Global Media Love B.C.! Read on for Recent Earned Coverage

Read Article
Posted: May 17, 2019

Big White Ski Resort Revealed as Host Destination for 2020 Snowboardcross World Cup

Read Article
Posted: April 11, 2019

DBC Makes Connections at ITB Berlin

Read Article

Destination BC

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.

Follow Us:

Subscribe to our newsletter

Subscribe
© 2019 - Destination BC Corp. – All rights reserved."Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.