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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

Value of Tourism in British Columbia (2015)

This publication summarizes the economic value of tourism in BC.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Applications for the 18/19 fiscal are due November 30, 2017. Updated guidelines and application form will be available by the end of July.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.


December 2017

Country Arrivals Change
USA Overnight 264,461 1.9%
China 19,854 14.5%
UK 13,249 -8.9%
Australia 27,505 15.7%
Japan 9,694 26.2%
Germany 3,464 14.4%
South Korea 8,679 21.3%
Hong Kong 3,040 -29.1%
Mexico 11,305 -16.7%
India 3,357 -32.2%
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