Cross country skiers on Emerald Lake with Wapta Mountain in Yoho National Park.

Welcome to Destination BC’s new corporate site

Access free resources and tools, featured articles, guides, templates, and videos. Explore the new Learning Centre.

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A hand-cyclist on the Galena Trail in New Denver

Ministry of Tourism, Arts and Culture launches new roadmap to bolster tourism as economic driver

A new strategic framework will guide year-round tourism growth that benefits people and communities, while protecting British Columbia’s natural environment.

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Skiers at Fernie Alpine Resort with town of Fernie in the background.

Global Ski Campaign

Destination BC's annual ski campaign is in market for the first time in Mexico.

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Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

Play 2017 Accomplishments

Explore our new Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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News and Events

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Posted: March 20, 2019

Travel media ski-in to BC

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Posted: March 20, 2019

Team BC at Canada Corroboree in Australia

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Posted: March 1, 2019

The Indigenous Tourism Association of Canada signs memorandum of understanding with Indigenous Tourism BC

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Posted: March 1, 2019

Ministry of Tourism, Arts and Culture launches new roadmap to bolster tourism as economic driver

Read Article

Destination BC

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2019 - Destination BC Corp. – All rights reserved."Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.