Hikers hiking through Tweedsmuir Glacier

In Celebration of One of BC's Leading and Sustainable Industries: Tourism

BC’s tourism industry is a powerful force: approximately 21.6 million overnight visitors vacation in our province each year, contributing $18.4 billion in revenue annually to the economy. In fact, tourism touches every part of the province and has become an economic powerhouse.

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Destination BC Provides $4 Million for Collaborative Marketing Initiatives Across the Province

Destination BC is providing $4 million to support 57 tourism projects across British Columbia this year through its Co-operative Marketing Partnerships Program, to increase collaboration and alignment of marketing activities across the province

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Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

Play 2017 Accomplishments

Explore our new Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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News and Events

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Posted: June 17, 2019

Team BC kickoff busy summer of hosting and networking

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Posted: June 14, 2019

Thompson Okanagan and Cariboo Chilcotin Coast sign Memorandum of Understanding for Gold Rush Trail

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Posted: May 31, 2019

Destination BC to Launch New Destination Development Catalyst Fund to Support Tourism Across British Columbia

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Posted: May 30, 2019

Tourism Week Shines Light on Rewarding Career Opportunities in Thriving Industry

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Destination BC

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2019 - Destination BC Corp. – All rights reserved."Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.