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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

Value of Tourism in British Columbia (2015)

This publication summarizes the economic value of tourism in BC.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Applications for the 18/19 fiscal are due November 30, 2017. Updated guidelines and application form will be available by the end of July.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Upcoming Events

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Mar 07, 2018

Conference / AGM

2018 BC Tourism Industry Conference (Mar. 7-9)

Delta Grand Okanagan, Kelowna, BC

Apr 24, 2018


Focus Canada Mexico (Apr. 24-26)

St. Regis Mexico City Hotel


November 2017

Country Arrivals Change
USA Overnight 180,310 3.6%
China 13,189 20.9%
UK 5,334 -16.3%
Australia 9,514 5.5%
Japan 8,927 3.7%
Germany 2,564 26.8%
South Korea 5,247 23.8%
Hong Kong 3,040 -29.1%
Mexico 4,643 -23.0%
India 4,046 -5.4%
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