Brenda Baptiste, board chair of Indigenous Tourism BC (ITBC), is one of 16 British Columbians awarded the Order of British Columbia.Learn More
Destination BC has prepared Emergency Messaging Guidance to help the tourism industry navigate questions, mitigate visitor concerns, and proactively manage perceptions.Learn More
Tourism leaders have released the following statement encouraging British Columbians to travel throughout BC this summer.Learn More
BC tourism businesses can refer to the Messaging Guidance for July 1 until further notice related to Step 3 of BC’s four-step Restart Plan. The document includes marketing messaging and a FAQ.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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