Destination BC is working closely with Provincial and Federal agencies, Destination Canada and other industry partners to actively monitor the coronavirus, and the impact on travellers and our industry.Learn More
Travelling in British Columbia will be easier for people with disabilities, as the Province of BC and Destination BC embark on a multi-phased plan to make BC tourism more accessible and inclusive.Learn More
Rural communities affected by mill closures throughout British Columbia will benefit from $1 million in funding to develop tourism opportunities, creating new jobs for people.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
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