Destination BC is seeking five representatives from Vancouver, Coast & Mountains; Vancouver Island; Cariboo Chilcotin Coast; Northern BC; and Kootenay Rockies for its Tourism Marketing Committee (TMC) for three-year terms beginning January 1, 2020.Learn More
Trends from 2007-2017 presents 10 years of data on the economic value of tourism to British Columbia. Overall, the tourism industry in British Columbia has demonstrated strong growth since 2007 despite multiple political transitions, economic downturns, and natural disasters.Learn More
Using a step-by-step approach, this workshop introduces experiential tourism concepts and best practices, leveraging traveller data, hands-on activities, and group input to help tourism operators enhance existing product offerings or develop entirely new traveller experiences.Learn More
A review of the Co-op Marketing Partnerships Program was conducted to ensure it continues to align with Destination BC’s priorities and changes within our tourism ecosystem. See the summary of changes and start your application for 2020/2021!Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
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