Making Travel in BC More Accessible for All

Travelling in British Columbia will be easier for people with disabilities, as the Province of BC and Destination BC embark on a multi-phased plan to make BC tourism more accessible and inclusive. The framework outlines several deliverables towards a barrier-free BC.

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Working Together with BC's Indigenous Peoples

Destination BC is already recognized in Canada for progressive work with Indigenous Tourism BC (ITBC), which goes back 20 years. Looking ahead, the tourism industry will continue to meaningfully contribute to recognition and reconciliation in Canada.

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The Value of Tourism in British Columbia: 2017 Full Report Released

Trends from 2007-2017 presents 10 years of data on the economic value of tourism to British Columbia. Overall, the tourism industry in British Columbia has demonstrated strong growth since 2007 despite multiple political transitions, economic downturns, and natural disasters.

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Beach and coastal sunset near Tofino

2019-20 British Columbia Effect Campaign

Destination BC is heightening travellers’ emotional urgency to visit BC by tapping into the growing research around the benefits of spending time in nature. The campaign focuses on the personal transformation travellers can expect while immersed in BC’s iconic natural surroundings.

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Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

Play 2017 Accomplishments

Explore our new Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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News and Events

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Posted: December 6, 2019

Ministry of Tourism, Arts and Culture and Destination BC launch framework to make travel in BC more accessible for all

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Posted: November 29, 2019

Destination BC and Partners Launch the BC Story Network, powered by CrowdRiff’s Travel Stories

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Posted: November 26, 2019

From New York to Whistler, read our Fall Travel Media Relations Update

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Posted: November 26, 2019

Tourism Events Program Supports Array of Exciting Events in BC

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Destination BC

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2019 - Destination BC Corp. – All rights reserved."Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.