Destination BC is celebrating a major milestone in its marketing efforts: 5 million uses of the #exploreBC hashtag on Instagram. Making British Columbia the first Destination in Canada to reach the 5 million milestone!Learn More
A review of the Co-op Marketing Partnerships Program was conducted to ensure it continues to align with Destination BC’s priorities and changes within our tourism ecosystem. See the summary of changes and start your application for 2020/2021!Learn More
Once a year, all six tourism regions in British Columbia hold an Annual General Meeting (AGM) or Summit as an opportunity to celebrate the past year, and share knowledge and opportunities with regional partners. Find details on each region’s event here.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
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