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Vancouver, Coast & Mountains
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Sunset strolls in Vancouver (Destination Vancouver/Kindred & Scout).
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Vancouver, Coast & Mountains is now on LinkedIn! We would love it if you followed our page for industry updates, opportunities and success stories.
Find us here.
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Keep us updated on regional news so we can share with travel media and travel trade.
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Travel Media Relations and Travel Trade Update
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VCM is participating in Rendez-vous Canada 2022 (RVC) this week in Toronto! This is the first time in two years the Destination Canada travel trade event has been held in person. VCM will meet with tour operators from international key markets over three days to share updates from the region. For more information about VCM’s travel trade and travel media relations activities, or to share new product updates and story ideas, contact Heather McGillivray.
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Farmhouse Brewing was one of many stops in Chilliwack for DBC's Ambassador Pilot program (Sandy Ward).
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It’s a Wrap in Chilliwack!
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Chilliwack was the final assignment for Sandy Ward – a content creator who participated in Destination BC’s Ambassador Pilot program. The pilot assigned local content creators as Ambassadors to each of BC’s regions, including VCM, to capture fresh digital content assets in the shoulder season, which were optimized for sharing on social media platforms. VCM worked with Tourism Chilliwack to create an itinerary for Sandy that included highlights such as a guided tour of the Coqualeetza Grounds with Stó:lō Tourism, a visit to District 1881, and a tasting at Farmhouse Brewing.
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VCM also welcomed content creator Lorenza Tessari as an Ambassador to the region. Over the course of the pilot, Sandy and Lorenza explored and captured shareable content in Vancouver, Richmond, Surrey, Bowen Island, Squamish, Langley, Abbotsford, Chilliwack, the Harrison River Valley and Fraser Canyon.
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BC is the first Canadian destination to promote slow livestreaming in the China market.
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The BC Effect Livestreamed on Chinese Social Media
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On Earth Day, Destination BC China hosted a four-hour, online program inspired by The BC Effect, centred on the theme “Awakening in Nature”. With the goal to motivate future travel to BC, the program featured live segments and pre-recorded video of the Vancouver area, including Capilano Suspension Bridge Park, Stanley Park, Harbour Air, cherry blossoms, and Talaysay Tours. The program was livestreamed on Chinese social media platforms, receiving a total of 300K views and 287K likes/comments.
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It also dovetailed with BC-based Chinese influencers hosting livestreams on WeChat using the hashtag #WatchingBC.
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Destination BC’s partnership with Global TV Toronto showcased The BC Effect to audiences across Ontario.
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The BC Effect Ontario: Global TV Toronto Partnership
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As part of The BC Effect campaign in Ontario, Destination BC partnered with Global TV Toronto to extend reach through news programming and editorial coverage, including a contest to win a $5,000 trip to BC. Promotions included live mentions in Global News programming, a 30-second co-branded spot, social posts and videos.
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The snapshot is updated weekly on Mondays.
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For the week of May 9, reported hotel occupancy for VCM communities continue to outpace 2021 performance and is becoming more closely aligned with 2019 levels. For this week, the City of Vancouver reported an occupancy of 73% (up 54 points from 2021, and down 9 points from 2019), Whistler reported an occupancy of 51% (up 47 points from 2021, and up 4 points from 2019), and Richmond reported an occupancy of 69% (up 28 points from 2021, and down 9 points from 2019).
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The action plan will lead to stronger collaboration, planning and action to reduce climate pollution and protect local communities.
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BC Launches Program to Accelerate Local Climate Action
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The newly launched CleanBC Local Government Climate Action Program will provide predictable, stable funding for municipalities, regional districts and Modern Treaty Nations to accelerate local climate projects and build a better future for people in their communities. The province has provided $76 million over three years to be distributed to eligible governments based on each community’s population and a base amount. Projects will need to support the objectives of the CleanBC Roadmap to 2030 or the Climate Preparedness and Adaptation Strategy.
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Winch Spur Vineyard’s grapes were used to craft a special edition wine supporting Lytton’s rebuild.
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Fundraiser Supports Lytton Rebuild
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On June 30, 2021, Lytton was destroyed by a forest fire that swept through town with little warning. One year later, many residents are still displaced with few or no possessions. Lytton businessowners Chuck and Nonie McCann, who own Winch Spur Vineyard, are supporting recovery efforts in partnership with Fort Berens Estate Winery, which bottled the 2021 crop into a special edition wine that will be sold June 3-12. One hundred percent of proceeds will be donated to the Lytton rebuild – and, with approximately 120 cases available, the McCanns and Fort Berens expect to raise over $40,000.
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Supports and opportunities available to tourism businesses and communities in VCM.
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Sign up for the self-guided Tourism Digital Academy today!
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Sign Up for Destination BC’s Self-Guided Tourism Digital Academy
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Interested in Destination BC’s Tourism Digital Academy – a free, eight-week digital marketing program – but prefer to work at your own pace? The self-guided option offers BC-based tourism businesses maximum flexibility to fit the course into their schedules with unlimited access for six months to digital marketing instruction videos, templates and resources.
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Place tags on your website to help convert leads into sales.
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Drive Better Leads to Your Website
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Destination BC works with tourism businesses across the province to help drive more leads to their websites. By placing tags on your website (tags are pieces of code that collect data), you can measure view-through visits from Destination BC’s marketing efforts, which can total 90% of visits and subsequent conversions. Capturing this data can inform better decision-making and help you understand what content and channels are most effective in converting leads into sales. Best of all, participation is fast and easy!
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Destination BC COVID-19 Communications
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Stay connected with the VCM team, which is managed by Destination BC:
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If you have questions that can't be answered through the various resources on our website and official channels, please email the VCM team.
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