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Autumn hike in Jumbo Pass in the Kootenay Rockies | Destination BC/Ben Westerik |
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British Columbia reminds you that you belong in the wild |
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The British Columbia Effect Campaign
2019-20 |
Destination BC’s Global Brand campaign, The British Columbia Effect, inspires global travellers by highlighting wellbeing and the transformation found by spending time in BC’s vast nature. Marketing activities leveraging this compelling concept are now live in the US and China with a focus on fall travel, as well as in Australia with a focus on spring travel. |
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U'mista Cultural Centre, Alert Bay | Destination BC/Nathan Martin |
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The Value of Tourism in BC Report (2017) Now Available |
Published annually, the Value of Tourism in British Columbia takes a deep dive into the economic value the tourism industry contributes to the province. The publication summarizes 10 years of tourism revenue, gross domestic product, and business and employment data. Visitor volume and associated expenditures by both domestic and international markets of origin are also covered. |
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The BC Ale Trail is one of the Co-Op Programs that encompasses all six tourism regions |
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Destination BC's Co-operative Marketing Partnerships Program |
Now entering its fourth year, the Co-Op Program continues to align BC’s tourism industry in innovative ways to raise tourism revenue across the province. Awarded on a competitive application basis, the program encourages industry partnerships in order to leverage funding and achieve joint marketing goals. Some minor updates were made to the 2020/21 guidelines and application form. Apply by November 30, 2019. |
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Is it Time to Refresh Your Website? |
| Unlike social media channels, which are effectively rented space, your business website is 100% within your control. Is your site helping your business achieve its goals? There are two great resources to check out this month on the Learning Centre that can help. The first is a video of a Google livestream called Give your Website a Refresh and, the second, an article, What Makes a Website Effective?. Both provide handy tools and tips to get you started. |
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L-R: Anthony Everett & Ian MacPhee of TVI, Frank Antoine & Paula Amos of ITBC |
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ITBC and TVI Sign Memorandum of Understanding |
At Tourism Vancouver Island's (TVI) annual conference this month, Indigenous Tourism BC (ITBC) and TVI signed a Memorandum of Understanding to boost the island's Indigenous tourism. The agreement defines a collaborative approach to equipping Indigenous communities with the necessary skills and resources to meet the growing demand for authentic cultural experiences. With support from Destination BC, the Memorandum includes the creation an Indigenous tourism specialist position shared by TVI and ITBC. |
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Destination BC staff promote Super, Natural British Columbia at WWSE in Beijing |
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Destination BC Promotes Winter Travel at the WWSE in Beijing |
Earlier this month, Destination BC participated in the World Winter Sports Expo (WWSE) in Beijing alongside Destination Canada, Travel Alberta, and BC winter/ski partners. The four-day expo was a fantastic way to inspire Chinese travellers to discover BC's ski and winter activities, and we are delighted to be taking home the Excellent Exhibitors Award for set design and exhibit. |
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"Watching grizzlies from close up, that's the dream of most Canada vacationers" |
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Bluewater Adventure to the Great Bear Rainforest |
Media coverage out of Germany this month included online and print coverage in Süddeutsche Zeitung—a German national daily. Focused on the Great Bear Rainforest, the piece describes its unique and precious ecosystem, perfect for travellers who want to get close to nature, see grizzly bears, Kermode bears, and other wildlife. With support from Destination BC, the journalist experienced the adventure aboard Bluewater Adventures, a carbon neutral tour operator. |
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Whistler Voted Best International Ski Resort by Australian Families |
Out & About with Kids Magazine in Australia has revealed Whistler Blackcomb as the Best International Ski Destination for Families. More than 120,000 votes across 44 categories were counted in the this year's Readers' Choice Awards. Whistler was chosen ahead of finalists, which included The Remarkables (NZ), Hokkaido (Japan), as well as Aspen and Lake Tahoe (USA). The full list of winners and finalists can be viewed online and in the October edition of the magazine. |
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Spirit Bear in the Great Bear Rainforest |
Ian McAllister/ Pacific Wild |
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Another Award for Destination BC-sponsored GBR IMAX Film |
Shortly after taking home a 2019 Giant Screen Cinema Association Achievement award, the Great Bear Rainforest won the Jackson Wild Best Engaging Youth Film award. The Jackson Wild awards recognize excellence and innovation in science and nature storytelling, with this particular one being awarded to the film that most effectively inspires an appreciation of the natural world among young people in the 6-12 age group. |
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August International Visitor Arrivals up 7% (YOY) |
International Visitor Arrivals were up 7% in August driven by continued growth out of the US. Total US arrivals to BC are up 5.2% year-to-date, putting us on track for a record year. |
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Giant's Head Mountain, Summerland | Destination BC/Grant Harder |
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How Can Creative Suppliers Work With Us? |
To meet the demands of our dynamic industry, Destination BC issues Request for Qualifications (RFQs) for skilled contractors, consultants, and other suppliers with expertise in specific areas of service. We currently have opportunities for graphic designers, writers, photographers, videographers, and social media content creators to join our list of suppliers on an as needed basis. If you, or someone you know, may be interested in working with Destination BC and its tourism partners in one of the above areas, please review our opportunities. |
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Extew Falls, Terrace | Northern BC Tourism/Mike Seehagel |
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Destination BC Influencer Strategy |
Influencer marketing is constantly evolving and maturing. What used to be a one-size-fits-all approach to working with influencers is now, fortunately, far more complex. Destination BC has created a strategy to identify the objectives, priorities and success measurements it will focus on. To find out more, please email us to request a copy of the Influencer Strategy, available to British Columbia tourism industry partners. |
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Help modernize British Columbia's EPA | Province of BC |
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BC's Emergency Program Act Modernization |
Emergency Management BC (EMBC) is modernizing the Emergency Program Act (EPA) to support more effective management of emergencies in BC. The Province is seeking input from its many emergency management partners and the public on the recently released discussion paper, which explains the need for new legislation and outlines the proposed policy direction. We encourage all tourism partners to provide feedback by 4PM on January 31, 2020. |
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Join the conversation until 4 PM on Nov 29, 2019 |
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British Columbia Framework for Accessibility Legislation Engagement |
The Government of BC is asking British Columbians to help define future legislation that will make BC a more accessible and inclusive province. British Columbians are invited to read the Accessibility Framework document and engage in the consultation framework in a number of ways. |
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Nanaimo Airport's Blue Navigator program |
Nanaimo Airport is showing dedication to accommodating people with disabilities through the Blue Navigator Ambassadors program. Easily identifiable ambassadors in blue vests provide directions and information in the Airport Terminal Building, offering personalized assistance to travellers. The terminal building floormap, available online, also helps prepare travellers for what they can expect on arrival. |
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Kicking Horse Canyon | Province of BC |
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Kicking Horse Canyon Project |
The final construction phase of the Kicking Horse Canyon stretch on the Trans-Canada Highway is expected to begin in 2020. Sign up for project updates to hear progress information, as well as current construction activities and possible traffic interruptions. This will be valuable information to share with trade partners before work begins, and as it progresses. |
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Winners will be announced on November 20, 2019 |
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Congratulations to the Five BC Finalists in TIAC's 2019 Canadian Tourism Awards |
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Harbour Air Seaplanes - Business of the Year
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2019 IIHF World Junior Championships - Event of the Year
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Thompson Okanagan Tourism - Marketing Campaign of the Year
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Eagle Wing Whale & Wildlife Watching - Responsible Tourism Award
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Big White Ski Resort - Attraction and Adventure Award
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Canada's West in Richmond, BC Nov. 17-20 |
Presented by Destination BC and Travel Alberta, Canada’s West Marketplace is the leading tourism event dedicated to inspiring and driving travel to Western Canada, bringing together buyers and sellers in a business exchange format. |
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Kootenay Rockies Pro-D Days in Nov. |
Destination BC and Kootenay Rockies are offering Pro-D Days for tourism businesses in the region. Register for Nov. 5 in Nelson or Nov. 7 at the Fairmont Hot Springs Resort. |
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TOTA AGM in Kelowna, BC on Nov. 12 |
Register to join the Thompson Okanagan AGM on Nov. 12. The meeting will take place during the International Indigenous Tourism Conference 2019 at the Delta Hotels in downtown Kelowna. |
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