Learning Centre

Ksan in the Skeena Country of Northwestern BC

Ksan in the Skeena Country of Northwestern BC

Open 24/7, access free resources and tools, featured articles, guides, templates, and videos. Learn something new today!

For even more resources, tools, and information for small business owners and entrepreneurs see the provincial government resources page and visit Small Business BC.

Destination BC has a new partnership with Small Business BC to support tourism businesses through COVID-19 recovery and mitigate ongoing impacts. Learn more.

Digital Marketing

Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors. Learn More

Experience Development

Create unforgettable experiences, programs, and services for your visitors. Learn More

Social Media Marketing

Build your reputation and amplify your word-of-mouth marketing campaigns on social media. Learn More

Travel Trade & Travel Media

Work with travel trade and travel media to increase awareness of your tourism experiences with BC’s top international markets. Learn More

Applying Insights

Use research and analytics to gain insights into your visitors, to create relevance in your marketing and experience activities, and to measure results. Learn More

Safety & Emergency Preparedness

Plan, prepare, and respond to unexpected emergencies as they arise. Access COVID-19 recovery tools and resources. Learn More

Accessible Tourism

Ensure your business is accessible and inclusive for all employees and travellers. Learn More

The Super, Natural British Columbia® Brand

Browse brand resources and tools that align with BC’s destination brand. Learn More

Safety & Emergency Preparedness

Free Business Education Opportunities

Small Business BC produces close to 300 Business Education webinars per year covering over 40 different business topics, including a series of specialized COVID-19 webinars. Learn how you can access them all for free.

Digital Marketing

Tourism Digital Academy

Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.

Workshop 8 weeks

Get The Details

Accessible Tourism

A Growing Tourism Market

Eighty-eight percent of people with a disability take a holiday every year – and that means all tourism businesses should be investing in products and services that cater to this rapidly growing market. Check the infographic to learn more.

Destination BC

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