Learning Centre

Ksan in the Skeena Country of Northwestern BC

Ksan in the Skeena Country of Northwestern BC

Find free resources and tools, featured articles, videos, guides and templates, 24/7.

Digital Marketing

Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors. Learn More

Experience Development

Create unforgettable experiences, programs, and services for your visitors. Learn More

Social Media Marketing

Build your reputation and amplify your word-of-mouth marketing campaigns on social media. Learn More

Travel Trade & Travel Media

Work with travel trade and travel media to increase awareness of your tourism experiences with BC’s top international markets. Learn More

Applying Insights

Use research and analytics to gain insights into your visitors, to create relevance in your marketing and experience activities, and to measure results. Learn More

Safety & Emergency Preparedness

Plan, prepare, and respond to unexpected emergencies as they arise. Learn More

Accessible Tourism

Ensure your business is accessible and inclusive for all employees and travellers. Learn More

BC's Destination Brand Resources

Browse the Super, Natural British Columbia® brand family tools and resources. Learn More

Additional Learning Resources

Digital Marketing

Creating Content that Drives Action Along the Travel Path to Purchase

Producing content in the hopes that it will be seen isn’t enough. Explore how you can tailor your business’ content around key planning and booking phases along your customer’s Travel Path to Purchase.

Experience Development

Sustainable Tourism with Eagle Wing Tours

Learn about how sustainable tourism is an integral and meaningful component to Eagle Wing Tours, a local whale watching company based out of Victoria, BC.

Case Study, Video ~3 mins

Travel Trade & Travel Media

Selecting Target Markets

4th in the “Working with the Travel Trade” video series, this video will help you understand how to identify the international markets that align with your product offering, as you consider diversifying your geographic markets.

Video ~7 mins Video

BC's Destination Brand Resources

Rainforest to Rockies Brand Toolkit

This toolkit is your quick reference guide to all the tools produced for the Rainforest to Rockies brand.

Destination BC

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