Destination BC’s Co-operative Marketing Partnerships Program (Co-op Marketing Partnerships) is an application-based program that provides co-operative marketing and promotion support to Regional Destination Marketing Organizations, community consortiums, sector organizations or approved paired communities in British Columbia.
The Co-op Program supports the provincial tourism strategy to sustainably grow the visitor economy through innovative marketing and to increase tourism revenues which provide social and economic benefits for residents of British Columbia.
The Co-op Program is designed around two funding pools:
a. Open Pool
An Open Pool of funds available to all qualified applicant groups on a competitive basis.
b. Reserved Pool
A Reserved Pool of funds specifically earmarked for strategic marketing priorities that are fundamental to the provincial destination brand. This pool is available to a limited number of eligible recipients. Reserved Pool guidelines are provided directly to eligible recipients.
Sectors or community consortiums (of three or more communities) may apply for amounts ranging from $20,000 to a potential maximum of $250,000, based on available funds and program uptake. Paired communities that meet requirements may apply for up to $15,000.
View questions commonly asked about our Co-op Marketing Partnerships Program here.
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