Destination BC’s Co-operative Marketing Partnerships Program (Co-op Marketing Partnerships) is an application-based program that provides co-operative marketing and promotion support to Regional Destination Marketing Organizations, community consortiums, sector organizations or approved individual and paired communities in British Columbia.
The Co-op Program is designed around two funding pools:
a. Open Pool
An Open Pool of funds available to all qualified applicant groups on a competitive basis.
b. Reserved Pool
A Reserved Pool of funds specifically earmarked for strategic marketing priorities that are fundamental to the provincial destination brand. This pool is available to a limited number of eligible applicants. Reserved Pool guidelines are provided directly to eligible applicants.
Sectors or community consortiums (of three or more communities) may apply for amounts ranging from $20,000 to a potential maximum of $250,000, based on available funds and program uptake. Individual or paired communities that meet requirements may apply for up to $7,500 for each community.
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