Destination BC’s Co-operative Marketing Partnerships Program (Co-op Marketing Partnerships) is an application-based program that provides co-operative marketing and promotion support to Regional Destination Marketing Organizations, community consortiums, sector organizations or approved paired communities in British Columbia.
The Co-op Program supports the provincial tourism strategy to sustainably grow the visitor economy through innovative marketing and to increase tourism revenues which provide social and economic benefits for residents of British Columbia.
A review of the Co-op Program was conducted between September 2018 and June 2019 to ensure it continues to align with Destination BC’s priorities and changes within our tourism ecosystem. The program review included consultation with current program participants, as well as Destination BC staff. The results of the review concluded that the Co-op Program was working well and did not require substantial amendments. A summary of changes that were incorporated can be found here.
The Co-op Program is designed around two funding pools:
a. Open Pool
An Open Pool of funds available to all qualified applicant groups on a competitive basis.
b. Reserved Pool
A Reserved Pool of funds specifically earmarked for strategic marketing priorities that are fundamental to the provincial destination brand. This pool is available to a limited number of eligible recipients. Reserved Pool guidelines are provided directly to eligible recipients.
Sectors or community consortiums (of three or more communities) may apply for amounts ranging from $20,000 to a potential maximum of $250,000, based on available funds and program uptake. Paired communities that meet requirements may apply for up to $15,000.
View questions commonly asked about our Co-op Marketing Partnerships Program here.
Subscribe to Directions, Destination BC’s e-newsletter, for the latest news and program updates.
Receive updates, research and news you can use.
Subscribe to our newsletter