Destination BC’s Co-operative Marketing Partnerships Program (Co-op Marketing Partnerships) is an application-based program that provides co-operative marketing and promotion support to Regional Destination Marketing Organizations, community consortiums, sector organizations or approved paired communities in British Columbia.
The Co-op Program supports the provincial tourism strategy to sustainably grow the visitor economy through innovative marketing and to increase tourism revenues which provide social and economic benefits for residents of British Columbia.
Destination BC recognizes the continued, evolving circumstances the tourism industry is facing due to COVID-19. All our industry, including our Community and Sector partners in the Co-op program, are currently experiencing extraordinary circumstances and significant losses.
Destination BC will continue to provide support through the Co-op Program to allow the strategic partnerships and collaborative efforts built over the last 5 years of the program to continue at this difficult time. After careful consideration, Destination BC has determined the best course of action to support our industry is to run a modified program intake process for 2021/22. This modified intake will provide certainty to our partners, while at the same time allow for applications for new projects.
The modified Co-op Program for 2021/22 will run as follows:
Further details will be provided in an updated program guideline document which will be available in mid-September.
The Co-op Program is designed around two funding pools:
a. Open Pool
An Open Pool of funds available to all qualified applicant groups on a competitive basis.
b. Reserved Pool
A Reserved Pool of funds specifically earmarked for strategic marketing priorities that are fundamental to the provincial destination brand. This pool is available to a limited number of eligible recipients. Reserved Pool guidelines are provided directly to eligible recipients.
Sectors or community consortiums (of three or more communities) may apply for amounts ranging from $20,000 to a potential maximum of $250,000, based on available funds and program uptake. Paired communities that meet requirements may apply for up to $15,000.
View questions commonly asked about our Co-op Marketing Partnerships Program here.
Subscribe to Directions, Destination BC’s e-newsletter, for the latest news and program updates.
Receive updates, research and news you can use.
Subscribe to our newsletter