Destination British Columbia
April 2019
 
 
 

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Spring is the perfect time for a family getaway in B.C. Credit: Destination BC/Kari Medig.

Spring is the perfect time for a family getaway in B.C.
Credit: Destination BC/Kari Medig.

New World Tourism Association for Culture and Heritage Promises to Combat Overtourism
New World Tourism Association for Culture and Heritage Champions Responsible Tourism 

International tourism arrivals are predicted to reach 1.8 billion by the end of 2030 – and that makes it more critical than ever to support responsible tourism practices in communities around the world. To meet this need, the World Tourism Association for Culture and Heritage (WTACH) was formed with the goal of establishing responsible and sustainable tourism strategies for at-risk travel destinations. 

LEARN MORE →

Destination BC's new Mexico website.
Destination BC Launches New HelloBC Websites for Mexico, China and Germany

Over the past two months, Destination BC has launched three HelloBC websites targeted to the key travel markets of Mexico, China and Germany. The sites feature inspirational content, as well as travel ideas unique to each market. 

Learn More →

Destination BC Partners with Wanderlust on Inspirational Content Campaign
DBC's three-month Wanderlust campaign.
Destination BC is collaborating with Wanderlust magazine to run a three-month print and online campaign showcasing Northern British Columbia, the Kootenay Rockies, Northern Vancouver Island, Thompson Okanagan and the Cariboo Chilcotin Coast. 

Learn More →

Learning Centre
Don’t forget to claim your two free tourism business listings! Credit: Boomer Jerritt

One Listing, Two Websites... FREE!

Destination BC's partnership with TripAdvisor means B.C. tourism businesses can have their TripAdvisor listings appear simultaneously on HelloBC.com. We have created a video to help you claim your TripAdvisor listing. Once you have done so, login with us and we'll connect your two accounts and publish your business on HelloBC.com. And just like that: two free listings! 

BC Content Hub: Create Your Account Today

BC Content Hub: Create Your Account Today 

BC Content Hub is Destination BC's new Digital Asset Management (DAM) system - a comprehensive virtual library whose content is drawn from regions across the province. All tourism partners can access the Content Hub's diverse collection of photos, videos, articles, audio and advertising assets. Partners can also build and share multiple content collections, not only with fellow users but also with those not registered. 

Visit bc content hub to get started →

Explore BC 2019 Point-of-Sale Kits Available to Industry

Explore BC 2019 Point-of-Sale Kits Available to Industry

In 2019, Destination BC continues to encourage B.C. residents to travel within the province during shoulder seasons... and also to use our #exploreBC hashtag. After all, social media advocacy by residents and visitors results in greater global reach and impact of our collective marketing efforts. Industry will be provided with point-of-sale kits for display and distribution to residents and visitors. Each kit includes postcards and an #exploreBC window decal. 

claim your kit today →

GOOD NEWS

Scenic cruises have been restored to ferry routes cut in 2014. Credit: Destination BC/Andrew Strain
Majority of Ferry Routes Restored in Coastal Communities

Effective April 1, sailings were restored to most ferry routes cut in 2014, improving transportation options for residents and visitors in coastal communities. The Ministry of Transportation and Infrastructure and BC Ferries reached an agreement that will see more than 2,700 additional round-trips added to schedules on 10 minor and northern routes.

LEARN MORE →

The sprawling Naramata Bench wine region is home to an incredible array of B.C. wines. Credit: BCWI
Destination BC Supports Booming Wine Industry 

This April, the BC Wine Institute (BCWI) celebrated the second year of BC Wine Month, an initiative that showcases the quality and diversity of B.C. wines through tastings, educational seminars, promotions and events across the province.

Learn More →

San Francisco Chronicle is one of many outlets featuring recent B.C. coverage.
Destination BC’s Visiting Journalist Program Earns B.C. Coverage in Leading Global Outlets

Destination BC’s Travel Media Relations team has been hard at work pitching B.C. stories and organizing attraction-grabbing itineraries for visiting journalists. Read on for a sample of media outlets in which the team has successfully earned coverage, including Forbes, USA Today, Conde Nast Traveler, National Geographic Traveller and more.

LEARN MORE →

Research Round-Up

2019 Year-to-Date International Visitor Arrivals Up 2.1% 

International Visitor Arrivals to B.C. increased 2.1% during the first two months of 2019. Growth was led by the U.S. (+2.2%) and Asia-Pacific (+2.8%).

SEE INTERNATIONAL VISITOR ARRIVALS →

GOOD TO KNOW

Ramona Rutert and Martin Walter say cheese at ITB Berlin.
DBC Makes Connections at ITB Berlin

In early March, DBC’s Ramona Rutert and Martin Walter attended ITB Berlin, the world’s largest tourism trade show. The annual event brings together tour operators, hotels, airlines and DMOs to discuss travel trends, establish business connections and foster new partnerships.

READ More →

Help shape a new era by providing your feedback on BC Ferries’ new fleet Credit: DBC/Reuben Krabbe
BC Ferries Invites Feedback on New Fleet

BC Ferries is planning the next generation of ferries, which will replace existing vessels that service Metro Vancouver and Vancouver Island. The project is one of the most ambitious the organization has ever undertaken, and aims to reduce environmental impact while keeping fares affordable and enhancing passengers’ onboard experience. Stay tuned for updates!

go2HR launches Service for All
go2HR's “Service for All” Shares Best Practices for Serving Global Visitors 

B.C. has earned a global reputation as a welcome, multicultural province that celebrates and embraces diversity. Each day, members of the tourism industry interact with visitors from all types of backgrounds – and “one size fits all” service does not apply! This course introduces participants to best practices when serving customers of various backgrounds. Read more and register here.

Tourism Vancouver's Ride-hailing Survey will Strengthen Feedback for Policy-makers
Tourism Vancouver’s Ride-hailing Survey will Strengthen Feedback for Policy-makers

The Provincial Government has promised ride-hailing legislation to be introduced in B.C. by fall of 2019. Tourism Vancouver invites feedback from the tourism industry about potential effects of ride-hailing on local businesses and their customers. The results will help formulate informed and thoughtful feedback for policy-makers. Click here to take the five-minute survey

Okanagan College implores Revelstoke community to support homestays for incoming students
Okanagan College Seeks Homestays for Students Arriving in Revelstoke this Fall 

Okanagan College’s new tourism management diploma program will see a mass of students arriving in Revelstoke this fall. The college is collaborating with Tourism Revelstoke, the City of Revelstoke, and area employers to ensure international students can find homestay opportunities to help them integrate into the community. 

Learn More →

It's Almost Time for Camping Week!

It’s Almost Time for Camping Week!

Spring’s mild weather means camping season is just around the corner! During the fifth annual Camping Week (May 21 to 26), campers can take advantage of discounted reservation rates at campgrounds across B.C. 

Learn More →

Mark your calendars for Tourism Week. Credit: DBC/Nathan Martin

Mark your Calendars for Tourism Week

Tourism Week (May 26 to June 1) rallies Canadian organizations around the goal of achieving recognition for tourism’s contributions to the national economy. Your business can support the cause by sharing community tourism activities on social media using the hashtags #BCTourismMatters and #TourismMatters; and sending DBC and TIABC photos, videos and stories for our power of tourism initiatives. 

More INFORMATION here →

Chefs dish out decadent fare at DISH. Credit: BC Hospitality Foundation

Don’t Miss this Year’s DISH Fundraiser 

Formerly Dish ‘n Dazzle, DISH (drink, indulge, savour, help) is an annual fundraiser whose proceeds are donated to BC Hospitality Foundation. The glitzy affair features decadent samples of food, wine and cocktails, as well as live music, a cocktail competition, silent auction and raffle. 

SNAG TICKETS HERE →

 
 
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"DESTINATION BRITISH COLUMBIA" and "HELLO BC" are all trade-marks/Official marks of Destination BC Corp. 12th Floor, 510 Burrard Street, Vancouver, BC, V6C 3A8

 
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