Destination BC Launches Wanderlust Content Hub

Destination BC is collaborating with Wanderlust magazine to run a three-month print and online campaigns howcasing Thompson Okanagan, Northern British Columbia, the Kootenay Rockies, Northern Vancouver Island and the Great Bear Rainforest.

Wanderlust’s award-winning creative team has generated original and engaging content for the campaign – supported by Destination BC’s hero imagery and videos – to inspire readers to choose B.C. as their next must-visit destination, and also associate the province with a modern and highly respected travel brand.

Canadian Sky, one of Destination BC’s key UK account tour operators, partnered on the call-to-action for the campaign. Canadian Sky/DBC retargeting ads are placed throughout the WanderlustContent Hub, where readers can easily book B.C. vacation packages. The packages feature several regions and iconic experiences across the province.

The campaign began in March and will run for three months. The Wanderlust Content Hub’s B.C. microsite is populated with articles centred on outdoor adventure, hikes and walks, wildlife experiences and more. Articles are supported by social media that includes:

• Wanderlust e-newsletter: 82,000 subscribers
• 4 Tweets: 88,000 followers
• 2 Facebook posts: 34,000 fans
• 2 Instagram posts: 4,346 followers
• Organic promotion