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Fly fishing in Fish Lake, Cariboo Chilcotin Coast | Destination BC/Grant Harder
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Fall in love with BC all over again
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Explore BC Fall Campaign is Live
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The fall phase of Destination BC’s Explore BC campaign, which launched in early September, encourages British Columbians to fall in love with their province all over again by taking in some of the unique "only-in-fall" experiences. A new :30 TV commercial airing on four stations, along with digital media ads, direct viewers to hellobc.com/fall, home to lots of new and refreshed stories on fall experiences tailored to a BC audience.
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A trio of skiers at Revelstoke Mountain Resort |
Destination BC/Andrew Strain
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Destination BC Unveils 2019/20 North American Ski Marketing Campaign
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Destination BC has unveiled its North American consumer ski marketing campaign for the 2019/20 season. Under three different themes, the campaign is an engaging mix of content, media, and skier stories, positioned to exhilarate and encourage travellers to learn more about skiing in BC, and book a trip to our world-class resorts.
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Apply by 4:30pm PST on November 30, 2019
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Co-operative Marketing Partnerships Program Guidelines for 2020/2021
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A review of the Co-op Marketing Partnerships Program was conducted between September 2018 and June 2019 to ensure it continues to align with Destination BC’s priorities and changes within our tourism ecosystem. The results of the review concluded that the Program was working well and did not require substantial amendments. A summary of changes can be found online, along with the updated guidelines and 2020/21 application form. Apply by November 30, 2019.
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Scroll down to the "Regions" section on the Destination Development page on our website to learn about the strategies
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Destination Development Strategies to Help Shape Long-Term Tourism Growth in BC
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Destination BC and the Ministry of Tourism, Arts and Culture are releasing a series of 10-year strategies in partnership with communities across the province. The strategies will guide a coordinated approach to tourism growth, leading to increased tourism revenue and visitation to communities throughout BC.
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Submissions are due by 5:00pm PST on October 23, 2019
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Destination BC Tourism Marketing Committee: Call for Applications
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Destination BC is seeking five representatives for its Tourism Marketing Committee (TMC). For three-year terms beginning January 1, 2020 the TMC requires one representative from each of the following regions:
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Vancouver Coast & Mountains;
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Vancouver Island;
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Cariboo Chilcotin Coast;
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Northern BC; and
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Kootenay Rockies.
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Take part in exciting workshops happening aross the province
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Fall Opportunities with Destination BC's Learning Centre!
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| Destination BC and regional DMO partners are hosting a number of different workshops for small and medium-sized tourism business across the province this Fall. Find out more on the Learning Centre. |
Grow with Google Workshops
Destination BC is a High Impact Grow with Google partner, helping small and medium-sized businesses grow and succeed online. Learn about the resources and tools available through Google, including Google Analytics, Google my Business, Google Ads, and others.
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Designing Remarkable Experiences
Using a step-by-step approach, the workshop introduces experiential tourism concepts and best practices, along with traveller data, hands-on activities and group input to help tourism operators enhance existing product offerings or develop entirely new traveller experiences.
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Content Marketing Strategy
Tips, tricks, and tools to help you develop your content marketing strategy and bring it to life. Develop a strategy that will enable you to educate, entertain, and inform potential customers across digital channels to generate leads, sales, and advocacy for your business.
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Lisa Beare, Minister for Tourism, Arts and Culture tours Kitselas Canyon Historic Park led by Darren Bolton (second from left) | Province of BC
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Minister Beare's Northern BC Tour
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Earlier this month, Northern BC Tourism hosted the Honourable Lisa Beare, Minister for Tourism, Arts and Culture. The visit was an opportunity to meet with tourism operators and stakeholders in Northwest BC and discuss the future of tourism in the region. Minister Beare’s “On The Road” update is a fantastic insight into her time in Northern BC, and demonstrates the importance of industry engagement.
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Spirit Bear in the Great Bear Rainforest |
Ian McAllister/ Pacific Wild
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Destination BC-sponsored Great Bear Rainforest IMAX Film Wins Award
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The Great Bear Rainforest took home Best Cinematography at the 2019 Giant Screen Cinema Association Achievement Awards earlier this month. Since the film premiered in Canada on February 15 it has been scheduled to screen in 29 theatres globally. Congratulations to the entire Great Bear Rainforest team for this visual masterpiece of BC’s renowned wilderness, which is sure to inspire visitors to book trips to British Columbia for many years to come.
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A tour guide talking to a group on the GoldLeaf Service of Rocky Mountaineer | Rocky Mountaineer/ Noel Hendrickson
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Luxury Rail Tours, Island Escapes, and Small Town Charm
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Here are just a few of the media outlets Destination BC recently assisted or hosted: Travel + Leisure, New York Times, National Geographic Traveler, Condé Nast Traveler, Eater, Wine Enthusiast, Seattle Magazine, BCAA Magazine. September’s travel media coverage includes top-tier articles in Forbes and the Vancouver Sun, resulting from a Northern BC Group Press Trip which took place in July.
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Traditional salmon BBQ on the beach during a grizzly bear tour with Sea Wolf Adventures
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Publisher Visit to BC Earns 32-page Supplement in New York Times Travel China
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As part of Destination Canada’s partner program in China this year, New York Times Travel China magazine recently launched a 32-page supplement about BC. This 32-page special edition featured the theme: ‘Living with Nature’, focussed on three pillars: Exploring Nature, Savoring Nature, and Learning from Nature. The supplement release was supported by the media outlet’s strong social media presence on Weibo and WeChat, garnering impressive results in the Chinese market.
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Kayaking off the Sunshine Coast at sunset
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Shining a Spotlight BC Coastal Gem
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Desolation Sound on the Sunshine Coast was highlighted in an article on T-Online.de in Germany earlier this month. The author begins by disagreeing with Captain Vancouver’s naming of “Desolation Sound", chosen because "there was not a single prospect that was pleasing to the eye", which is far from the truth! The article refers to the area as “nature’s paradise”, mentioning Homfray Lodge, bear watching from the viewing towers on Klite River, as well as the Sunshine Coast’s art scene.
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International Visitor Arrivals to BC up 4.1% (year over year)
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International visitor arrivals to BC increased 4.1% in July 2019 compared to July 2018 amid another strong year of growth from our international markets. Year-to-date arrivals to the province are up 2.8%.
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Join the conversation on accessibility and inclusion until 4pm PST on Nov 29, 2019
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British Columbia Framework for Accessibility Legislation Engagement
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The Government of BC is asking British Columbians to help define future legislation that will make BC a more accessible and inclusive province. British Columbians are invited to read the Accessibility Framework document and engage in the consultation framework in one of several ways—via an online questionnaire, a written submission or by attending a meeting.
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The Royal BC Museum and IMAX Victoria in Downtown, Victoria both accept the Access 2 Card
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Access 2 Card Makes Entertainment More Accessible for All
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The Access 2 Card aims to make entertainment, cultural and recreational opportunities available and accessible to all. Canadian businesses are encouraged to sign up for the national program, called Access2Entertainment, which grants free or reduce-price admission to a guide accompanying a person with a disability who requires assistance, when one regular-priced ticket is purchased.
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President's Group aims to spark change among BC's business community
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Presidents Group Announces Pledge to Measure
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In celebration of Disability Employment Month, on September 9, the Presidents Group announced a new initiative to improve the representation of people with disabilities in the workplace. All 25 BC company members, which includes Marsha Walden, CEO of Destination BC, pledged to publicly report the number of employees and senior leaders with disabilities within their organizations. Pledge to Measure is set to inspire more BC businesses to be inclusive and accessible.
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RBC GranFondo Whistler was a 2019 TEP recipient
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Tourism Events Program Accepting Applications
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The Tourism Events Program (TEP) was created by the BC Government to help events increase the volume of visitors to British Columbia, broaden global recognition of the province, and build our reputation as an internationally renowned destination. By providing supplemental funding for marketing, promotional, advertising, and broadcast activities, TEP helps events gain exposure and have a greater impact on the province. Apply by 4:30pm PST on October 31, 2019.
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Cruise360 2020 Conference
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Cruise360 is back in Vancouver, from May 12-18, 2020. The largest and only official conference of the cruise industry!
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TIABC will be hosting the 2019 AGM in Kelowna on November 12 at 10:00am. Stay tuned for registration details.
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The Kootenay Rockies AGM kicked off this year's AGMs/Summits! Find details and dates on the remaining five below.
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