Destination BC’s North American consumer ski marketing campaign launched in September, unveiling a diverse and engaging mix of content, media, and skier stories to travellers in short-haul and long-haul US markets, encouraging them to explore BC’s resorts and backcountry.
The campaign highlights features from BC’s amazing ski resorts, like ski-in ski-out accommodation, BC’s incredible snow conditions, and the unique mountain culture the industry offers, keeping everyone from seasoned ski veterans to new family skiers excited. For those looking for even more excitement, Destination BC’s content will also bring to light some of the unparalleled big mountain experiences skiers can explore when coming to BC, discovering unsurpassed mountain ranges and the diversity of terrain to push their skiing one step further. Finally, the campaign shares stories that invite skiers to discover local ski town amenities, indulge in BC’s charming après activities, and turn their ski holiday into an authentic local experience.
It is exciting to see this season’s campaign coming to life in 10 US markets—Washington, Montana, Idaho, Oregon, California, Texas, New York, New Jersey, Connecticut, and Massachusetts—integrated across travel trade, media activities, and digital platforms.
For a taste of the campaign, watch Shaped By The Wild to hear Professional skier Christina Lustenberger talk about how her expertise and passions were shaped by British Columbia’s mountains.
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