The fall phase of Destination BC’s Explore BC campaign, launched in early September, encourages residents here to fall in love with BC all over again by taking in some of the unique “only-in-fall experiences” happening throughout the province.
The campaign features a new :30s TV commercial airing on four stations (Global TV, CTV, CityTV, and CBC) as well as digital ads on Facebook, Instagram, YouTube, and Google. Driven by stunning visual content gathered from all corners of BC, the ads aim to inspire BC dwellers to gain a whole new perspective on the province.
Each tied to the BC’s super, natural surroundings, the experiences reflect the diversity of activites and adventures to be had in British Columbia. From larch spectacles to salmon runs, small town roadtrips where fall colour light up the town, and the bountiful celebrations that harvest season brings, the distintive ways to enjoy the incoming season in BC come alive through the campaign.
All advertising points to hellobc.com/fall where BC residents will find lots of new and refreshed stories on fall experiences tailored for a BC audience. The campaign will run until late October, at which time the Explore BC campaign will shift to winter travel messaging.
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