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Destination Development

Southern Vancouver Island

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Destination development is the strategic planning and advancement of defined areas to support the evolution of desirable destinations for travellers, with a sole focus on the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation. Destination BC offers destination development planning assistance, in partnership with Indigenous Tourism BC, the Ministry of Tourism, Arts, Culture and Sport, and Regional Destination Marketing Organizations, to support the ongoing viability of BC’s tourism sector. Across the province, multiple 10-year destination development strategies have been created, along with regionally specific strategies. Provincially, the Invest in Iconics Strategy is a long-term strategy to responsibly increase tourism revenue and visitation to British Columbia through dispersion.

Through destination development, we envision BC as a world-class tourism destination which offers remarkable products and experiences that are authentic, driven by visitor demand, and exceed expectations. By working together with a wide variety of partners, the strategies will guide the long-term growth of tourism experiences and revenues within the province.

Destination development in your area could include working with individuals and partners from the following organizations:

  • Tourism industry (CDMOs, tourism businesses, and associations)
  • Local and regional economic development agencies and economic development trusts
  • First Nation governments and Indigenous tourism organizations
  • Local and regional governments
  • Not-for-Profit organizations (heritage/arts/cultural organizations, community groups)
  • BC government ministries

Program Goals

Make British Columbia the most highly recommended destination in North America.
Create strategic plans for tourism development and improve return-on-investment for government and private sector investments in tourism assets.
Elevate British Columbia’s ability to compete as a premium destination while making the province more attractive for investment.

Planning Area Lookup Tool

Destination Development strategies have been created for various planning areas across BC. Use our planning area lookup tool to see which planning area and tourism region your location falls within. This tool captures all First Nations communities, Municipalities, and Regional District Electoral Areas across British Columbia.

X

Destination Development throughout BC

Destination BC continues to work with communities across the six tourism regions on destination development strategies that pull together planning, policy, and capacity building efforts. Explore how each of the tourism regions are working together, and with various partners, to address impediments to tourism growth and strengthen relationships to capitalize on future tourism opportunities.

Regions

  • Cariboo Chilcotin Coast >
  • Kootenay Rockies >
  • Northern BC >
  • Thompson Okanagan >
  • Vancouver, Coast & Mountains >
  • Vancouver Island >
200 km 124 mi

Featured Resources

Safety & Emergency Preparedness

Prepared BC

A one-stop shop for disaster readiness information in BC.
Tool icon
Tool
Learn More
Applying Insights

The Essential Guide on How to Conduct Tourism Research

Considering a new product? Want to learn more about your customers? This guide can help tourism suppliers answer these questions and more through research.
Guide icon
Guide ~2 hrs
Read Guide
Accessible Tourism

A Growing Tourism Market

Eighty-eight percent of people with a disability take a holiday every year – and that means all tourism businesses should be investing in products and services that cater to this rapidly growing market. Check the infographic to learn more.
Tool icon
Tool ~3 mins
Learn More

Partner News

Ḵ̓wax̱wa̱lawadi Trail to Expand Indigenous Tourism Offerings

Read More

Five West Kootenay Arts Organizations Receiving Provincial Grants

Read More

Haisla Nation and Canada Announce New Land Added to the Nation’s Reserve -

Read More

Zen Garden Trail & Swift Creek Kiosk Construction

Read More

BC Parks Additions Strengthen Protection of Wildlife Habitat, Ecosystems

Read More

Get in Touch

To find out more about the Destination Development program or to determine the best way for you to participate, contact us at DestinationDevelopment@DestinationBC.ca

Subscribe to Directions, Destination BC’s e-newsletter, for the latest news and program updates.

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