Destination Development

"The Destination Development planning process has greatly contributed in confirming what the main challenges and opportunities are in developing the Kootenay Rockies region as a prime travel destination. It also helped us forge new partnerships with organizations that were not engaged directly with tourism before, and strengthened relationships amongst the stakeholders of the different planning areas, particularly along the Highway #3 Corridor."

"The 20-member volunteer working committee travelled considerable distances to meet in Fort St John for the Destination Development planning sessions. These sessions helped to bring together a diverse group of organizations to share their best ideas about the future of tourism for our region. A topic that was new to many but embraced by all was the importance of increasing the presence of facilities, infrastructure and services that support universal design."

"The Destination Development Program has provided opportunities for increased partnerships within the tourism sector. One such example is the collaboration between the educational institutions, the local DMOs and the planning committees to work with students and young professionals in order to implement tourism development goals."

"In the Vancouver Island region, the Destination Development Program has inspired and enabled communities to work more collaboratively in pursuit of a more sustainable, competitive and remarkable destination. Southern Gulf Island communities aim to dramatically improve island to island travel, while other communities like Parksville Qualicum Beach are moving towards their goal of having a comprehensive tourism master plan."

Through the Destination Development program, we've confirmed opportunities to grow collaboratively, share collective voice, and reach common goals. The diversity of our region will be protected and amplified as we grow responsibly and purposefully. As stewards of our tourism assets, we ensure the stretch of local ‘watchmen’ and ensure true sustainability for generations to come.

The Destination Development Program has provided a forum for us to work collaboratively with a variety of partners to identify challenges and opportunities and to create a clear ‘road-map’ for joint action in developing the long-term competitiveness of the tourism sector within the VCM region. Sunshine Coast communities aim to improve transportation to and from the coast, while communities along the Sea-to-Sky Corridor are focused on visitor growth management and elevating sustainable tourism practices.