Destination development is the strategic planning and advancement of defined areas to support the evolution of desirable destinations for travellers, with a sole focus on the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation. Destination BC offers destination development planning assistance, in partnership with Indigenous Tourism BC, the Ministry of Tourism, Arts, Culture and Sport, and Regional Destination Marketing Organizations, to support the ongoing viability of BC’s tourism sector. Across the province, multiple 10-year destination development strategies are being created which will inform six regionally specific strategies. In turn, these strategies will then inform the creation of a single provincial destination development strategy. By working together with local, regional and provincial agencies, Indigenous communities, destination marketing organizations (DMOs), industry organizations, and tourism operators, the strategies will guide the long-term growth of tourism experiences and revenues within the province. Through destination development, we envision BC as a world-class tourism destination which offers remarkable products and experiences that are authentic, driven by visitor demand, and exceed expectations.
We will work with you to ensure the destination planning process in your area is adequately represented by a variety of Indigenous and non-Indigenous partners to enable well-rounded discussions, perspectives, and guidance. Participants in your planning process might include individuals from the following organizations:
More information about the Destination Development Program can be found on the Destination Development Overview information sheets.
Destination BC continues to work with communities across the six tourism regions to develop destination development strategies that pull together planning, policy, and capacity building efforts. You will soon be able to explore how each of the tourism regions are working together, and with various partners, to address impediments to tourism growth and strengthen relationships to capitalize on future tourism opportunities.
To find out more about the Destination Development program or to determine the best way for you to participate, contact us at DestinationDevelopment@DestinationBC.ca
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