Destination BC Tourism Marketing Committee: Applications Now Open for 2026-2028 Term

Destination BC is seeking new representatives for its Tourism Marketing Committee (TMC) from the Cariboo Chilcotin Coast, Kootenay Rockies, Northern BC, Vancouver Island, and Vancouver, Coast & Mountains tourism regions.

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Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and research profiles relevant to various visitor activities and sectors in British Columbia.
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News and Events

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Posted: August 20, 2025

Sustainable Tourism Destination Assessment

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Posted: August 20, 2025

How do you Measure Up?

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Posted: August 20, 2025

New Greenwashing Rules: What Tourism Businesses Need to Know

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Posted: August 18, 2025

Destination BC Tourism Marketing Committee: Call for Applications 2026-2028 Term

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Destination British Columbia acknowledges with gratitude the xʷməθkʷəy̓ əm (Musqueam Indian Band), Sḵwx̱ wu7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tsleil-Waututh Nation) on whose shared territories we operate our main office.

We respectfully recognise that we carry out our work on the territories of Indigenous Peoples throughout BC. We honour our ongoing and developing relationships with First Nations (status and non-status), Inuit, and Métis Peoples. We are on a path of learning and are committed to working together.

Destination BC

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Tools, resources and contacts to assist you in promoting BC.
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Online, self-service business listings system for tourism industry.

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Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.