Our winning aspiration is to share the transformative power of BC experiences with the world, motivating our target travellers to visit British Columbia, now.
We achieve this through our stewardship and promotion of the Super, Natural British Columbia® brand worldwide. Our marketing activities are aimed at accomplishing the following strategic outcomes:
By working with our BC tourism industry, regional, community, and sector partners, we believe we can achieve exponentially greater impact than by working alone.
We are proud to have been named the 2018 Marketer of the Year by the BC Chapter of the American Marketing Association.
To find out more, please e-mail Marketing.Plan@DestinationBC.ca and request a copy of our Global Marketing Plan, available to our British Columbia tourism industry partners.
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