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Marketing

Pacific Rim National Park in British Columbia

Pacific Rim National Park | Yuri Choufour

At Destination BC, our winning aspiration is to share the transformative power of BC’s nature and culture with the world, motivating our target travellers to visit British Columbia, now.

We achieve this through our stewardship and promotion of the Super, Natural British Columbia® brand worldwide. For destination marketing, Destination BC uses a proprietary consumer journey model based on the primary path to purchase stages.

 

Captivate

Create an emotional urgency to visit BC now.

Activate

Drive active consideration and travel planning for BC experiences.

Generate

Generate leads for BC tourism businesses, travel trade key accounts, and Online Travel Agencies (OTA).

Advocate

Encourage and amplify traveller advocacy about BC.

By working with our BC tourism industry, regional, community, and sector partners, we believe we can achieve exponentially greater impact than by working alone.

To find out more, please e-mail Marketing.Plan@DestinationBC.ca and request a copy of our 2021-2023 Global Marketing Strategy and 2021 Plan, available to our British Columbia tourism industry partners.

 

Consumer Marketing

Destination BC’s consumer marketing activities are focussed on creating an emotional urgency to visit BC.
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Content Marketing

Content marketing offers more than a sales pitch to potential consumers. It’s about providing useful information, ideas or opinions that audiences might not find anywhere else.
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Social Media Marketing

Our in-house Social Media team curates authentic stories about BC that people feel compelled to share.
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Travel Trade

A key channel to reach consumers in overseas markets is through travel trade, including online travel agents, receptive tour operators, tour operators, wholesalers, and travel agents.
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Travel Media

Travel media relations is an essential marketing channel to tell our brand story, build awareness, and encourage travellers to visit BC.
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Our Markets

Our Innovative marketing programs inspire travel to BC by creating a sense of urgency to visit using consumer direct, travel trade, travel media, and digital channels.
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© 2021 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.