Marketing
Pacific Rim National Park | Yuri Choufour
At Destination BC, our winning aspiration is to share the transformative power of BC’s nature and culture with the world, motivating our target travellers to visit British Columbia, now.
We achieve this through our stewardship and promotion of the Super, Natural British Columbia® brand worldwide. For destination marketing, Destination BC uses a proprietary consumer journey model based on the primary path to purchase stages.
Captivate
Activate
Generate
Advocate
By working with our BC tourism industry, regional, community, and sector partners, we believe we can achieve exponentially greater impact than by working alone.
To find out more, please e-mail Marketing.Plan@DestinationBC.ca and request a copy of our 2021-2023 Global Marketing Strategy and 2021 Plan, available to our British Columbia tourism industry partners.
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