The traditional method of communicating to visitors through distinct “marketing” or “visitor services” channels has disappeared. Now, it is important to identify what our visitors needs are and then try to resolve them, regardless of their stage in the planning journey or location, recognizing that different people will want varying levels of information and assistance.
Kootenay Rockies | Dave Heath
The success of any tourism destination rests heavily on the quality of the visitor experience. Today’s visitor services are about ensuring information is available when and where visitors need it.
There are more than 100 community-owned Visitor Centres throughout British Columbia that make up the Visitor Services Network Program. Last year, the community Visitor Centres served over 2.9 million visitors at their physical location and around their community.
Customer service expectations are rapidly rising, and we need to keep pace with the convenience, speed, and channel availability expected by our visitors, and deliver it in an exemplary way.
Destination BC works with the entire tourism industry to expand the delivery of services. This includes creating more contemporary and innovative ways to connect with travellers online, and providing the same level of exceptional service that people experience in visitor centres.
Request a Copy of Our Visitor Experience Strategy
There are four strategic themes which drive our 2018-2020 Visitor Experience Strategy:
Managing a seamless visitor experience
Delivering quality experiences and amenities
Building innovative approaches to information and inspiration delivery
Evolving visitor service delivery
To learn more about the Visitor Services Network, or to request an executive summary of Destination BC’s proprietary Visitor Experience Strategy 2018-2020, e-mail CommunityVisitorCentres@DestinationBC.ca.
To find a Visitor Centre in or near your BC community visit HelloBC.com.
