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Who We Are
Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains Tourism Region
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Value of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Influencer Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
BC Tourism Climate Resiliency Initiative
Funding Sources
Co-op Marketing
Municipal & Regional District Tax Program (MRDT)
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Destination Development
Place Branding
Rainforest to Rockies
The Great Wilderness
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
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Regional Research
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Resident Research
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Accessible Tourism
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Accessible Tourism
Ensure your business is accessible and inclusive for all employees and travellers.
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Building a More Inclusive Fishing Tourism Industry in BC
Be inspired by Reel North Adventures' business journey, which offers a roadmap for other tourism providers eager to improve accessibility and inclusivity for visitors and employees.
Article, Case Study
~5 Mins
Learn More
Tools To Make It Count
This practical toolkit from the Presidents Group is for employers who want to measure the rate of disability in their workplaces. It is a jumping off point to develop, strengthen, and implement a disability inclusion measurement initiative.
Tool
~45 mins
Learn More
Accessible Graphic Design
If getting your message across is the goal of graphic design, shouldn’t it be accessible to the widest audience possible? Uncover some general rules you can follow regardless of whether you’re creating a website, social media post, digital ad, or poster.
Article
~8 mins
Read Article
Accessible Attributes Checklist
Accessibility attributes indicate whether your business is accessible for people with mobility needs, visual and/or hearing requirements, or for people with diverse cognitive or sensory abilities. Use this checklist to self-assess your business’ accessibility for all and help inform visitors of your accessible offerings.
Tool
~10 mins
Learn More
Accessible Website Design
Web accessibility allows users of all abilities to understand, use and enjoy the internet. Discover how using simple interfaces with frictionless and alternative user pathways that suit various preference can improve the overall web experience on your site.
Article
~ 8 mins
Read Article
A Growing Tourism Market
Eighty-eight percent of people with a disability take a holiday every year – and that means all tourism businesses should be investing in products and services that cater to this rapidly growing market. Check the infographic to learn more.
Tool
~3 mins
Learn More
Pushing the Boundaries of Accessible Performing Arts
PuSh International Performing Arts Festival is known for its risk-taking, transformative experiences that are inclusive to as broad an audience as possible.
Case Study, Guide
~5 mins
Read Guide
Think Accessibility: General Tip Sheet
Explore some general tips for any business to be more accessible.
Tool
~5 mins
Learn More
Think Accessibility: Attractions Tip Sheet
Top tips to help your attraction remove barriers and access the growing accessible tourism market.
Tool
~5 mins
Learn More
Think Accessibility: Accommodations Tip Sheet
Top tips to help your property remove barriers and access the growing accessible tourism market.
Tool
~5 mins
Learn More
Five Traits of a Meaningfully Accessible Building
Making your business accessible means more than just meeting building codes. Here’s why.
Article
~5 mins
Read Article
Inclusive Language: Why Does it Matter?
Learn how to talk and write about people with disabilities in a way that is truly inclusive.
Article
~5 mins
Read Article
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