Destination British Columbia’s mandate is to support and promote the business of tourism throughout the province.
As a destination marketing organization, Destination British Columbia is structured to develop and deliver programs and services that attract visitors to BC and help ensure that the quality of their vacation experience keeps them coming back for more.
Destination British Columbia has a number of resources and opportunities available to assist tourism industry operators in growing and developing their businesses.
Showcasing nature’s transformative power, we motivate travellers to visit and explore British Columbia now, and to become our destination advocates.
Bringing stakeholders together to provide them with tools to work collaboratively to transform their destinations attractions, activities and services into a cohesive and compelling travel experience, or Destination.
Millions of target consumers from around the world are encouraged to visit British Columbia every year. Here you will find details on many different programs to help you determine which of these best fit your specific business needs.
For over 30 years, our tourism destination brand – using the tagline, Super, Natural British Columbia® – has inspired millions of people to visit BC.
Our brand puts BC’s true nature at its core, and truly injects deeper meaning and emotional resonance to the tagline, Super, Natural British Columbia, while continuing to build on its long-established equity.View Our Brand Resources
Destination BC’s digital assets, including photography, video, and stories, are available to the tourism industry and travel media for the purposes of promoting travel to and within British Columbia.Access Our Images and Tools
Subscribe to Directions, Destination BC’s e-newsletter, for the latest news and program updates.
Receive updates, research and news you can use.
Subscribe to our newsletter