What we do

What We Do

Rossland | Kari Medig

Destination British Columbia’s mandate is to support and promote the business of tourism throughout the province.

As a destination marketing organization, Destination British Columbia is structured to develop and deliver programs and services that attract visitors to BC and help ensure that the quality of their vacation experience keeps them coming back for more.

Destination British Columbia has a number of resources and opportunities available to assist tourism industry operators in growing and developing their businesses.

What We Do 2
Canoe Rentals, BC

Marketing

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Showcasing nature’s transformative power, we motivate travellers to visit and explore British Columbia now, and to become our destination advocates.

Consumer Marketing

Consumer Marketing

Destination BC’s consumer marketing activities are focussed on creating an emotional urgency to visit BC.
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Content Marketing

Content marketing offers more than a sales pitch to potential consumers. It’s about providing useful information, ideas or opinions that audiences might not find anywhere else.
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Social Media Marketing

Our in-house Social Media team curates authentic stories about BC that people feel compelled to share.
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Travel Trade

A key channel to reach consumers in overseas markets is through travel trade, including online travel agents, receptive tour operators, tour operators, wholesalers, and travel agents.
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Travel Media

Travel media relations is an essential marketing channel to tell our brand story, build awareness, and encourage travellers to visit BC.
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Our Markets

Our Innovative marketing programs inspire travel to BC by creating a sense of urgency to visit using consumer direct, travel trade, travel media, and digital channels.
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Destination Management

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Bringing stakeholders together to provide them with tools to work collaboratively to transform their destinations attractions, activities and services into a cohesive and compelling travel experience, or Destination.

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Destination Development

Destination development is the strategic planning and development of defined areas to support the evolution of desirable destinations for travellers.
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Industry Development

Industry Development provides learning programs and resources that largely support small and medium sized tourism businesses in their efforts to deliver outstanding guest experiences, effective marketing, and tangible business results.
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Visitor Services

Destination BC works with the Visitor Services Network to expand the delivery of services.
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Funding Sources

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Millions of target consumers from around the world are encouraged to visit British Columbia every year. Here you will find details on many different programs to help you determine which of these best fit your specific business needs.

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Tourism Events Program

Sponsored by the Provincial Government, this program provides funding for events that raise awareness of BC's tourism brand, nationally and internationally, and motivate Canadians and people from around the world to travel and experience BC's natural beauty and infrastructure.
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Co-Operative Marketing Partnerships Program

Destination BC's Co-op Marketing Partnerships Program aligns with our corporate strategy, to increase tourism revenues across the province.
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Municipal & Regional District Tax Program

Jointly administered by the Ministry of Finance, Ministry of Tourism, Arts and Culture, and Destination BC, this program provides funding for local tourism marketing, programs, and projects.
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Destination BC Brand

For over 30 years, our tourism destination brand – using the tagline, Super, Natural British Columbia® – has inspired millions of people to visit BC.

Our brand puts BC’s true nature at its core, and truly injects deeper meaning and emotional resonance to the tagline, Super, Natural British Columbia, while continuing to build on its long-established equity.

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Digital Assets and Other Tools

Destination BC’s digital assets, including photography, video, and stories, are available to the tourism industry and travel media for the purposes of promoting travel to and within British Columbia.

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Destination BC

Official Websites

Spirit Bear

HelloBC.com

Be inspired to start planning your BC Vacation.
B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2023 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.