The Super, Natural British Columbia® Brand

A pod of Orcas on the coastline

Victoria | Reuben Krabbe

 

Browse brand resources and tools that align with British Columbia’s Destination brand, Super, Natural British Columbia.

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BC’s Destination Brand Guidelines

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
Guide ~20 minutes
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British Columbia’s Tourism Brand

An overview of brand guidelines, this video provides information about the photography techniques, our typography, colour palette, tone of voice, and web tile.
Video ~26 minutes
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Photographer’s Brief

BC's destination brand is built on distinctive photography. Use this guide to align your marketing efforts with this powerful brand.
Tool ~15 minutes
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Model Consent Release

Destination BC’s consent and release form is required for all recognizable individuals. This release allows you to share images or video with Destination BC for publication.
Tool ~2 minutes
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Destination BC

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2020 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.