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  • Who We Are
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    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
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      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • The Power of Tourism
  • What We Do
    • Overview
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      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
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      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
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      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
      • Place Branding
      • Destination Development
      • Frequently Asked Questions
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Research & Insights

Research & Insights

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Destination BC conducts research on various aspects of the tourism industry.

This research provides industry partners with data and insights which help to enhance the effectiveness of future marketing and development projects. Our research is used by the BC’s tourism industry, various levels of government, media organizations, and educational institutions.

View Research Areas

Resident Research

Market monitoring and reports on COVID-19 impacts on British Columbia’s tourism industry.
Learn More

Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
Learn More

Market Research

Publication and reports relevant to British Columbia’s key target markets.
Learn More

Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
Learn More

Research Tools & Methods

Various resources including research methodologies, tools, and how-to guides.
Learn More

Tourism Industry Dashboard

Learn More

Featured Research Reports

International Visitor Arrivals - October 2022

January 2023
Download Report Size: 145 kb

2022 Public Perceptions of BC's Tourism Industry

December 2022
Download Report Size: 8 mb

2021 Value of Tourism Snapshot

February 2023
Download Report Size: 360 kb

Market Profiles: International – 2023

February 2023
Download Report Size: 6 mb

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