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  • Who We Are
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    • Regional, Community & Industry
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      • Industry Partners
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      • Indigenous Tourism
    • Vancouver, Coast & Mountains Tourism Region
      • Industry Support Areas
      • Meet the Team
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  • What We Do
    • Overview
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      • Tools and Image Bank
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      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
      • BC Tourism Climate Resiliency Initiative
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax Program (MRDT)
      • External Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
      • Destination Development
      • Place Branding
      • Rainforest to Rockies
      • The Great Wilderness
    • Diversity, Equity, Inclusion, and Accessibility
    • Truth and Reconciliation
  • Learning Centre
    • Overview
    • Experience Development
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    • Applying Insights
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    • Safety & Emergency Preparedness
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Our Markets

A couple walking through the intersection of Moncton & No 2 Road in Steveston Village

Richmond | Grant Harder

  • Home
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  • Our Markets
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
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        • BCTCRI: Project One
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        • BCTCRI: Project Three
        • BCTCRI: Project Four
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax Program (MRDT)
      • External Funding Sources

Destination BC’s role is to inspire and captivate the interest of responsible international travellers through compelling brand storytelling. Through integrated integrated marketing programs, that include consumer direct campaign, travel trade, travel media, and our owned channels, we seek to create a sense of urgency to visit BC.

Our Markets

From the 2023–2025 Marketing Strategy, Destination BC’s key global market mix includes the United States (California), United Kingdom, Germany, Australia, Mexico, and China. In the domestic market, key markets include BC, Alberta, and Ontario.

Interested in Working with Destination BC in Key Markets?

The first step to working with Destination BC in our key markets is to tell us and/or your Regional Destination Management Organization (RDMO) about your product. Destination BC relies on the expertise of our regional representatives, and their knowledge of the products within the region, to educate our overseas partners.

Download our Market Profiles

Destination BC’s Global Marketing Strategy is available to BC tourism industry partners. To request a copy, please email [email protected].

Contacts

Asia Pacific, Australia and Mexico

Monica Leeck, Market Development Manager
[email protected]

UK, Germany and USA

Stephanie Fielden, Market Development Manager
[email protected]

Receptive Tour Operators

Leona Zheng, Sales Manager, Global RTOs
[email protected]

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Official Websites

Spirit Bear

HelloBC.com

Be inspired to start planning your BC Vacation.

B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.

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Tourism Business Portal

Online, self-service business listings system for tourism industry.


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