Destination BC’s role is to inspire and captivate the interest of high potential global travellers through compelling storytelling. Through integrated and innovative marketing, we seek to create a sense of urgency to visit BC through consumer direct, travel trade, and travel media.
To select the growth opportunities for BC, we evaluate a range of parameters and data from a number of sources to understand market potential, current economic factors, competition, and traveller interest and intent, to name a few.
We must be strategic in our market choices in order to maximize the effectiveness of our dollars, generate referrals for BC businesses and increase seasonal and geographic dispersion.
The following markets have been selected for 2019:
Investment for growth
Maintain our strength
Monitor and response
Investments and channel mix vary by market, depending on the opportunities.
With overseas representatives in the United Kingdom, Germany, Japan, China, Australia, and Mexico, we work in partnership with Destination Canada, key travel trade, and media outlets to reach target consumer audiences.
The first step to working with Destination BC in our key markets is to tell us and/or your regional DMO about your product. Destination BC relies on the expertise of our regional representatives, and their knowledge of the products within the region, to educate our overseas partners.
Download our Market Profiles
Destination BC’s 2019 Global Marketing Plan is available to BC tourism industry partners. To request a copy, please email Marketing.Plan@destinationbc.ca.
Monica Leeck, Market Development Manager
Europe and North America
Stephanie Fielden, Market Development Manager
Receptive Tour Operators
Leona Zheng, Sales Manager, Asia
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