Resident Research

To monitor the current views of British Columbians on travel and tourism as well as track travel and tourism behaviour intentions, Destination BC has commissioned monthly waves of research, starting May 13, 2020 to track opinions and intentions in the context of COVID-19.

Destination BC’s Annual Public Perceptions of BC’s Tourism Industry Survey is conducted with British Columbians across all six tourism regions to understand perceptions of the economic, social/cultural, and environmental impacts of tourism.