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Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains Tourism Region
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Value of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Influencer Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
BC Tourism Climate Resiliency Initiative
Funding Sources
Co-op Marketing
Municipal & Regional District Tax Program (MRDT)
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Destination Development
Place Branding
Rainforest to Rockies
The Great Wilderness
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
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Travel Trade & Travel Media
Whistler | Blake Jorgenson
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Travel Trade & Travel Media
Work with travel trade and travel media to increase awareness of your tourism experiences with BC’s top international markets.
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Who Are The Travel Trade?
1st in the “Working with the Travel Trade” series, this video will help you define the five types of organizations that make up the Travel Trade sector, and the role they play in the tourism supply chain.
Video
~8 mins
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Why Work With the Travel Trade?
2nd in the “Working with the Travel Trade series, this video will help you to understand the benefits to your business and customers of selling your tourism product or experience through the travel trade.
Video
~9 mins
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Get Ready to Work with Travel Trade
3rd in the “Working with the Travel Trade series, this video will help you to understand the three categories of “readiness” and the components required to do business with the travel trade in an international marketplace.
Video
~13 mins
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Selecting Target Markets
4th in the “Working with the Travel Trade” video series, this video will help you understand how to identify the international markets that align with your product offering, as you consider diversifying your geographic markets.
Video
~7 mins Video
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Travel Trade and Your Local DMO
5th in the “Working with the Travel Trade series, this video will help you understand when, why and how to contact your Community and Regional DMO about Travel Trade
Video
~4 mins
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How to Contact Travel Trade
6th in the “Working with the Travel Trade” series, this video will help you understand the steps to take when reaching out to Travel Trade to introduce your export-ready product offering.
Video
~9 mins
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Working with the Travel Trade
This guide will help you to determine if marketing through the travel trade is right for your business, and just as importantly, if it is not right for you.
Guide
~30 mins
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Are you Travel Trade Ready?
These standards and self-assessment checklist are designed to help you assess whether you are ready to work with travel trade.
Tool
~10 mins
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How to work with Receptive Tour Operators
Receptive Tour Operators open your business up to new markets. Mariko Ishikawa of ARA Professional Travel and Support shares inside knowledge and tips for working with RTOs.
Video
~3 mins
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