Word-of-mouth referrals and recommendations are the most powerful marketing tool in the travel industry. Simply put, social media is word-of-mouth on steroids.
By listening and responding to potential and on-the-ground visitors, curating and amplifying high-quality User-Generated Content (UGC), sharing highly relevant content optimized for different platforms, and building a community of passionate BC advocates in key global markets, we can drive word-of-mouth marketing on a global scale.
Our in-house Social Media team manages Destination BC’s global social media channels, planning, optimizing, and distributing content across six geographic areas in four languages, and encouraging the sharing of authentic user-generated content and stories throughout those communities.
An “always-on” approach allows us to provide trip-planning information and referrals to partners when our followers need it. Our approach generates valuable consumer and content insights that feed into our marketing and content planning.
We also work with global influencers and brand ambassadors to drive awareness and advocacy via social media channels to reach new audiences.
We aim to:
To find out more and join our User Generated Content Partner Network, which has 57 active partners across the province, contact our team at GlobalContent@destinationbc.ca
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