Social Media Marketing

Word-of-mouth referrals and recommendations are the most powerful marketing tool in the travel industry. Simply put, social media is word-of-mouth on steroids.

By listening and responding to potential and on-the-ground visitors, curating and amplifying high-quality User-Generated Content (UGC), sharing highly relevant content optimized for different platforms, and building a community of passionate BC advocates in key global markets, we can drive word-of-mouth marketing on a global scale.

Our in-house Social Media team manages Destination BC’s global social media channels, planning, optimizing, and distributing content across six geographic areas in four languages, and encouraging the sharing of authentic user-generated content and stories throughout those communities.

An “always-on” approach allows us to provide trip-planning information and referrals to partners when our followers need it. Our approach generates valuable consumer and content insights that feed into our marketing and content planning.

We also work with global influencers and brand ambassadors to drive awareness and advocacy via social media channels to reach new audiences.

We aim to:

• Curate authentic stories about BC that people feel compelled to share.
• Reach new audiences through influencers, and amplify our brand ambassadors to drive advocacy.
• Grow engagement within the global Destination BC social media community to maximize our impact in all key markets and segments.
• Foster awareness and adoption of #exploreBC by residents, visitors, and industry partners.
• Empower industry partners with social media tools and training to create a provincial network of online visitor services and social media marketing experts.
• Create remarkable on-the-ground experiences in BC which results in increased peer-to-peer recommendations.

To find out more and join our User Generated Content Partner Network, which has 58 active partners across the province, contact our team at GlobalContent@destinationbc.ca