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Using AI Tools for Tourism Marketing

AI tools can save tourism businesses time on certain marketing tasks, but they can't replace your expertise, fact-checking, or the voice that makes your business distinct and compelling to visitors. Here's how to use AI effectively while avoiding common pitfalls and ethical concerns.

Article ~10 mins

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Tourism Digital Academy – Self-Guided

Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.

Program Up to 6 months (self-paced)

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Using Search Insights to Spark New Content Ideas

Explore how you can leverage data from billions of searches people have already performed on Google to source ideas for content will resonate with your target market.

Article ~7 mins

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Email Marketing Best Practices for Tourism Businesses

Email marketing is one of the most effective and inexpensive ways to turn prospects into new bookings. Learn more and explore simple actions and best practices to excel at email marketing.

Article ~3 mins

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The Foundations of Inclusive Marketing

A practical guide for tourism marketers on applying inclusive principles to marketing, storytelling, and visual content — with reflection questions and real world examples to support more intentional, respectful representation.

Guide ~20 mins

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Inclusive Marketing: Foundations & Practical Guidance

An introduction to inclusive marketing in tourism, exploring how language, visuals, and storytelling choices shape who feels welcome, reflected, and considered — with practical examples to apply in your work.

Video ~1 hr

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Digital Foundations

This self-guided program is to provide you with a foundational understanding of digital marketing by exploring different aspects – including the why, what, where and how.

Program

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Build an Effective Tourism Website: Best Practices for BC Businesses

Recently Updated! Make the best "digital" impression with your website.

Article ~10 mins

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Everything You Need to Know About Google Analytics GA4

This recently updated overview will walk you through all of the critical details you need to be aware of to help you set up or transition seamlessly to Google’s new analytics platform, Google Analytics 4 (GA4).

Article ~6 mins

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How to Engage Your Audience on Social

Discover practical strategies to increase engagement on social media for your tourism business, from creating Reels and Stories to tracking what resonates with travellers researching your destination.

Article ~8 mins

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How to Use User-Generated Content (UGC) to Grow Your Tourism Business

User-generated content helps tourism businesses connect with travellers authentically. Learn how to collect, curate, and share guest photos and videos to build interest and engagement.

Article ~5 mins

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Using Google Analytics to Understand Your Audience

Recently Updated! Market in meaningful and compelling ways by exploring how GA can help you better understand visitors are.

Article ~4 mins

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