British Columbia Tourism
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Your one-stop hub for all things tourism related to FIFA World Cup 2026 in British Columbia! This is where you’ll find updates, tools, and opportunities to get involved in one of the world’s biggest events. From collaborative initiatives to practical resources, we’re here to help you make the most of this incredible opportunity for BC’s tourism sector, communities, and economy.

In February 2024, we formed the British Columbia Tourism Football Club (BCTourismFC), a Tourism Consortium uniting Destination BC, Destination Vancouver, Indigenous Tourism BC, the Ministry of Tourism, Arts, Culture & Sport, the BC Destination Management Organization Association (BCDMOA), and the City of Vancouver. Together, we’re working to ensure FIFA World Cup 20266™ delivers meaningful benefits for British Columbia by showcasing our province on a global stage, boosting tourism, and creating lasting opportunities for communities.

We’re gearing up to provide you with the tools you need to make the most of FIFA World Cup 2026™.  Look for more information regarding a tool kit coming soon.

Sign up below and visit regularly for updates, resources, and opportunities as we build momentum toward FIFA World Cup 2026™.

Together, we’ll ensure BC shines on the global stage.

The Game Plan:

Our strategy focuses on three key goals:

  1. Increase Destination Awareness and Visitation: Showcase BC’s breathtaking landscapes, diverse cultures, and world-class hospitality to inspire visitors from around the globe.
  2. Boost Geographic and Seasonal Visitor Dispersion: Encourage visitors to explore BC’s regions year-round, creating balanced and sustainable tourism opportunities across the province.
  3. Ensure Economic and Cultural Benefits for Communities: Drive long-term economic growth and celebrate BC’s cultural diversity, creating a lasting legacy for communities.

Playbook

A collection of news, updates, and resources to support B.C.’s tourism industry
in preparing for FIFA World Cup 26™.

Join the FIFA Volunteer Community

Volunteer applications will open in August, but you can learn more and register your interest today by joining the FIFA Volunteer Community.
Learn More

Vancouver Reveals Official FIFA World Cup 26™ Host City Poster

Vancouver revealed its Official FIFA World Cup 26™ Host City Poster, designed by BC artist, Jamin Zuroski.
Learn More

How BC Tourism Leaders Are Leveraging Major Events

At the 2025 BC Tourism Industry Conference, leaders explored how major events like FIFA 2026 can deliver lasting benefits across BC.
Read More

Official FIFA World Cup 26™ Vancouver Sonic ID remix drops

A beat that has echoed through these lands since time immemorial has been infused into Vancouver’s official host city remix.
Read more

Destination BC Launches FIFA Promotion at IMM 2025

BC Tourism FC partners kicked-off industry promotion for the FIFA World Cup 2026™ in Vancouver with presentations at IMM 2025.
Read more

British Columbia Welcomes the World FIFA World Cup 2026

The tourism industry in British Columbia is poised to showcase the best the province has to offer as the FIFA World Cup comes to Vancouver.
Watch Now

Our Game Plan

With five key pillars and working groups from across our industry, our strategy is focused on collaboration to ensure one team strengthens outcomes for all.
View Strategy Summary (PDF 340 KB)

A Beautiful Game in a Beautiful Place

Vancouver FWC26 updates, event details, and how the city is preparing to host the world. Visit vancouverfwc26.ca to learn more.
Visit Website

Kick Off with the Latest News!

Stay in the loop with updates straight from the field.
View All News

Keep the ball in play!

Have a question about BCTourismFC? Start by exploring the resources above, and if you don’t find what you need, connect with us directly at [email protected].

Sign up to stay informed, access helpful tools, and learn how you can help elevate BC’s tourism experiences for FIFA26 visitors.

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