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      • Engagement and Input
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      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
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      • Rainforest to Rockies
      • The Great Wilderness
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Consumer Marketing

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Vancouver | Jordan Manley

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        • BCTCRI: Project One
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    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax Program (MRDT)
      • External Funding Sources

 

Where We Play: Traveller Journey

The traveller journey is dynamic, non-linear, and involves several touch points and channels along the way, from inspiration to booking and in-destination travel.

Destination BC’s primary role is to Captivate the interest of our core travellers by creating an emotional connection to Super, Natural British Columbia® and building brand awareness for the new routes and place brands through compelling brand storytelling. Once we have their attention and BC is on their destination dream list, we then deliver planning content via digital channels. This triggers the traveller to actively investigate BC and start planning a trip. This is what we call the Activate stage. The next stage is Generate, where Destination BC connects the traveller to BC tourism partners that are best positioned to provide detailed experience and product information in order to close the sale. The Advocate stage is all about encouraging the sharing of experiences during or post-trip to inspire others to visit as well as driving repeat visitation.

To find out more, please e-mail [email protected] and request a copy of our 2023-2025 Global Marketing Strategy and 2025 Marketing Plan, available to our British Columbia tourism industry partners.

Some of our Consumer Marketing Campaigns

Posted: September 16, 2024

Destination BC Launches New Ski Marketing Campaign in California

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Posted: September 4, 2024

Fall Has it All: New Destination BC Marketing Campaign Promotes Fall Travel to BC Wine Regions

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Posted: June 19, 2024

Destination BC Invites Californians to Recharge in BC this Fall

Read Article
Posted: May 15, 2024

Destination BC Launches 2024 Ski Campaign in Australia

Read Article

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