The Value of Tourism

Whistler Bike Park Creekside Zone | Tourism Whistler/Justa Jeskova

There is incredible opportunity within British Columbia for tourism. BC’s tourism industry is a key driver of economic success across the province—growing faster than the provincial economy as a whole, with increasing revenues, employment, wages, and visitors.

BC’s visitor economy enriches all our lives by contributing to our collective social, cultural, environmental, and economic well-being.

From the smallest rural adventure guide business to our largest city-based hotels, we recognize that deep, collaborative partnerships enhance the value of the tourism industry in every area of the province.

2023 - VoT GDP by Primary Resource Industry

Value of Tourism

Why celebrate tourism in BC? It generates $22.1 billion in revenue and supports 125,700 tourism-related jobs. Find more facts and stats in Destination BC's Value of Tourism booklet.

Snapshot of Tourism

An at-a-glance view of tourism’s economic impact in BC for 2023.

Snapshot of BC Travel Dashboard

Destination BC summarizes weekly travel indicators in BC through an interactive dashboard that makes it easy to explore and understand current travel trends.

Resident Perceptions

Destination BC’s annual Resident Perceptions of BC’s Tourism Industry Survey gathers insights from residents across all six tourism regions to understand perceptions of tourism’s economic, social, cultural, and environmental impacts.

Learning Centre

Explore Destination BC’s Learning Centre to access free resources and tools 24/7, including articles, guides, templates, and videos. Learn something new today!

National Tourism Week 2025

Learn more about Tourism Week 2025 and how you can get involved in national efforts.

BC Tourism Week 2025 Toolkit

Resources and information to help tourism industry partners participate in Tourism Week.

Explore Toolkit

Fact Sheet

Insights and statistics showcasing tourism’s role in BC’s economy, communities, and quality of life.

Social Media Posts

Ready-to-use and customizable graphics, suggested posts, and story templates.

Value of Tourism Videos

Watch and share stories on the value of tourism from the Tourism Industry Association of BC.

Big Bar Guest Ranch

The Stswecem'c Xgat'tem First Nation continues to bring people together through the Big Bar Guest Ranch.

Red Bird Estate Winery

Learn about this winery, which produces small-lot wines in beautiful Creston, BC.

West Coast Aquatic Safaris

This business offers immersive explorations of Clayoquot Sound’s hidden wonders.

Ocean Ecoventures

Learn how this company has flourished into one of the most reputable eco-adventure operations on the West Coast.

Sun Peaks Resort

Boasting a charming European-style village, Sun Peaks features the second-largest ski area in Canada.

Joseph Richard Group

Being adaptable to change and leaning into innovation is critical in today's tourism landscape.

108 Golf Resort

108 Golf Resort is a powerful example of overcoming adversity.

Landsea Tours

This business has more than 50 sightseeing vehicles, hosting upwards of 50,000 visitors each year.

Outback Rafting

Canadian Outback Rafting guides people from around the world into enchanting pockets of BC to revel in the beauty of wilderness.

The Josie

The Josie attracts new residents seeking employment opportunities while also boosting visitation to an entire region.

Spirit Bear Lodge

Spirit Bear Lodge has helped to shape the community of Klemtu into a globally recognized travel destination.

Meet Ana

Ana is Acting Manager of Destination Development.

Meet Imran

Imran is Director of Industry Partnerships & DEIA.

Meet Jarrah

Jarrah is a Senior Research Specialist.

Meet Stephanie

Stephanie is a Market Development Manager.

Meet Vidia

Vidia Pana is a Travel Media Relations Specialist.

Meet Behr

Behr Safi is an in-house Video Editor.

Meet Disha

Disha Rupani is a Financial Analyst.

Meet Karen

Karen Homes is a Senior Project Manager, Industry Development.

Meet Melissa

Melissa Arnott is a Senior Program Advisor, Indigenous & Regional Partnerships.

Celebrating Destination BC Staff

Destination BC proudly celebrates our staff who help power BC's tourism industry.

Destination BC

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Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.