Destination BC Releases 2025 BC Resident Perceptions of Tourism Research Survey Results
Destination BC has published the 2025 BC Resident Perceptions of Tourism province-wide survey findings, providing valuable insights into how residents perceive the economic, social/cultural, environmental, job/career, and Indigenous impacts of tourism.
Based on the fall 2025 survey, the findings from this research help tourism industry partners, destination management organizations (DMOs), and policymakers better understand residents’ views on tourism and its role in communities.
Key Provincial Highlights
- 81% agree the tourism industry supports local businesses in their community.
- 80% of respondents value the contributions visitors make to their local economy.
- 76% agree tourism supports a greater diversity of amenities.
- 75% agree that the positive impacts of tourism in their community outweigh the negatives.
- 75% of respondents take pride in making visitors feel welcome.
- 71% believe tourism contributes positively to the quality of life of their community.
Read the full 2025 BC-wide report here.
Toolkit for Conducting Resident Perceptions Research
Smaller communities can independently conduct their own resident perceptions survey using Destination BC’s Developing and Designing Research Studies – Examining Resident Perceptions of Tourism in BC toolkit. This free resource provides DMOs with a step-by-step guide to survey development, sampling methodologies, data analysis, and reporting.
Future Research
Destination BC will continue to work with interested communities to support future resident perceptions research and participation in the annual survey.
The long-term goal is to provide useful, credible, and consistent research and reporting across the province for industry partners, including DMOs, local governments, provincial agencies, and private businesses.
Guided by Destination BC’s Research & Analytics team, this work supports a commitment to building a globally competitive tourism sector that enhances the well-being of BC residents and visitors.
Links and Resources:
- Toolkit: Developing and Designing Research Studies – Examining Resident Perceptions of Tourism in BC
Note: The format for regional, sub-regional, and community-level Snapshot Series reporting is currently under review to ensure insights remain accessible and useful for partners. More information on the outcomes of this review is expected later this spring.
About Destination BC’s Research & Analytics Team:
Destination BC operates as a data-driven organization led by our in-house Research & Analytics team who work collaboratively to engage in comprehensive studies across various facets of the tourism industry in BC. The team monitors evolving markets and multiple performance indicators, leveraging a diverse range of research tools and methodologies to ensure a comprehensive approach that provides industry partners with data and insights to enhance the effectiveness of future marketing and development projects and yields valuable information utilized by tourism partners, government entities, media outlets, and educational institutions.
