Travel Media Coverage: November 2025

Destination BC has a well-developed program to work with travel media – journalists or outlets who specialize in telling travel and lifestyle stories – to create exposure for BC as a destination of choice. Travel media relations is an essential marketing channel to tell our brand story, build awareness, and encourage travellers to visit BC.

In the month of November 2025, we tracked 84 pieces of coverage for destinations in the province with an estimated 2.76 million combined views. Here are a few examples of those stories and how Destination BC supported them:

Toronto Star – BC’s most delicious destination? I visited Canada’s first UNESCO ‘City of Gastronomy,’ and that was just the start

Toronto Star travel writer Wing Sze Tang joined Destination BC’s Valleys & Vineyards group media trip to the Thompson Okanagan in October 2025, exploring the region’s harvest-season wine, culinary and cultural experiences. The itinerary highlighted Kelowna’s emerging UNESCO City of Gastronomy credentials, Indigenous storytelling at the Sncewips Museum, new winery openings, and dark-sky initiatives in Naramata.

Outside Online – Dreaming of Snow? These Mountain Towns Know How to Make the Most of It

Freelance writer Crai Bower joined Destination BC’s Powder Highway® Bucket List media trip to the Kootenay Rockies in January 2025, experiencing renowned powder conditions and diverse mountain terrain across the region. The itinerary showcased Revelstoke’s record-setting vertical, chute skiing at Kicking Horse, CMH Purcell heli-skiing during its 60th anniversary year, and off-slope winter adventures paired with standout alpine dining.

BBC – The 20 Best Places to Travel in 2026

Freelance writer Diane Selkirk’s BBC feature, The 20 Best Places to Travel in 2026, spotlighted the Slocan Valley and the new Japanese Canadian Legacy Trail. The coverage resulted from a September 2025 Kootenay Rockies Tourism press trip, with Arrow Slocan Tourism playing a key role in introducing Diane to local leaders and experiences. This collaboration between regional and community partners helped showcase the area’s cultural heritage, history, and unique travel offerings.

National Geographic – Indigenous tourism is thriving in Canada—here’s why

Destination BC connected freelance writer Robin Catalano with Indigenous Tourism BC for a National Geographic story on Indigenous tourism in Canada. ITBC then coordinated with industry leaders and Indigenous guides, facilitating interviews that highlighted the sector’s growth, economic impact, and unique travel experiences.

Matador – A Winter Trip With Snow, Cowboys, and Zero Crowds

Freelance writer Kelsey Wilking joined a Destination BC-led press trip, the Cariboo Winter Wildlife Experience (February 5–9, 2024), exploring the Cariboo Chilcotin Coast’s winter landscapes and wildlife. The itinerary featured ice fishing in Lone Butte, stargazing and wildlife tours in Williams Lake, visits to historic Quesnel and artistic Wells, and a ride on the historic sled dog mail run—highlighting the region’s natural beauty, frontier heritage, and unique winter experiences. Coverage of the trip was featured in a Matador newsletter in November 2025 and is now available to access online.

View the full November 2025 Coverage Report here: https://share.coveragebook.com/b/cffa0f0215c3489d