Marketing

Marketing

The complete proprietary 2017 Global Marketing Plan is now available to British Columbia tourism industry partners. For a copy, please email Marketing.Plan@DestinationBC.ca.
 


Global Marketing

The Global Marketing team deploys a combination of media relations, travel trade, consumer-direct and co-operative marketing worldwide to drive demand, increase provincial tourism revenues and encourage the geographic and seasonal distribution of visitors to and within BC. All activities are integrated and strategically targeted to increase demand for British Columbia as a preferred travel destination and secure the highest Net Promoter Score in North America.

The team includes experts in partnership marketing, paid marketing channels, branding, content marketing, social media, travel trade, and digital strategy, and is responsible for marketing the Super, Natural British Columbia® brand to the world.

Destination BC’s 2017 Global Marketing Plan complements the corporate strategy and enhances our approach to marketing BC around the world as a top travel destination. It demonstrates the relationship between Destination BC’s corporate goals, marketing objectives and key performance indicators.

To date, 2016 has been a year of record international visitation, a year of strong engagement on social media, and a year of unprecedented digital strength. Here is a video showcasing how we've been sharing British Columbia with the world.
 


 

Our Markets

By balancing the long- and short-term potential with the other market factors, we identified our...

Social Media

Word-of-mouth referrals and recommendations are the most powerful marketing tool in the travel...

Global Marketing Partnerships

Discover how you can connect an outstanding tourism product with the travel trade for promotion...

Travel Media

Destination British Columbia works with journalists, freelance writers, social influencers,...

Consumer Marketing

The goal of Destination British Columbia’s consumer direct marketing activities is to...

Working with DBC Marketing

Staff updates from our marketing team It is our pleasure to announce the following changes...

Destination Canada - Canadian Signature Experiences (CSE) Collection

Since the inaugural Canadian Signature Experiences (CSE) collection was debuted by Destination...

CSE Application Protocols

Tourism operators interested in learning more about the CSE program and the application...