How We Will Succeed: Our Strategic Levers

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Our Strategic Levers

These are our key strategic levers – how we can make the biggest difference for the tourism industry to achieve our goals. 

The strategy has three levers to drive success, each with a comprehensive set of actions and programs. We will focus on these levers for the next three years to improve BC’s competitiveness and improve the quality of life for all people in British Columbia through tourism over the long term.

Compelling Reasons to Explore BC

Attracting respectful travellers to specific parts of BC at the right time, and enabling the development of compelling experiences to drive lifetime traveller value.
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Globally Competitive Tourism Ecosystem

Enabling access to the data, systems, knowledge and capabilities that the BC tourism ecosystem needs to compete globally.
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Respectful Growth of Indigenous Tourism

Strengthening Destination BC's relationships with Indigenous communities, and facilitating collaboration and connection between Indigenous peoples and non-Indigenous peoples throughout our programs and services.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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