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    • Vancouver, Coast & Mountains
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    • Overview
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      • Consumer Marketing
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      • Influencer Marketing
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      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
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      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
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      • Destination Development
      • Frequently Asked Questions
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How We Will Succeed: Our Strategic Levers

Fisgard Lighthouse National Historic Site - Destination BC/Reuben Krabbe

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  • How We Will Succeed: Our Strategic Levers
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
      • Place Branding
      • Destination Development
      • Frequently Asked Questions
    • Diversity, Equity, Inclusion, and Accessibility

Our Strategic Levers

These are our key strategic levers – how we can make the biggest difference for the tourism industry to achieve our goals. 

The strategy has three levers to drive success, each with a comprehensive set of actions and programs. We will focus on these levers for the next three years to improve BC’s competitiveness and improve the quality of life for all people in British Columbia through tourism over the long term.

Compelling Reasons to Explore BC

Attracting respectful travellers to specific parts of BC at the right time, and enabling the development of compelling experiences to drive lifetime traveller value.
Learn More

Globally Competitive Tourism Ecosystem

Enabling access to the data, systems, knowledge and capabilities that the BC tourism ecosystem needs to compete globally.
Learn More

Respectful Growth of Indigenous Tourism

Strengthening Destination BC's relationships with Indigenous communities, and facilitating collaboration and connection between Indigenous peoples and non-Indigenous peoples throughout our programs and services.
Learn More

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