Watch the Wild Within, our new destination video.

Our new brand puts BC’s true nature at its core.

Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC

This publication summarizes 10 years of information on the economic value the tourism industry contributes to the province.


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2015 HelloBC®Listings Program

The 2015 HelloBC Listings Program is now open for enrollment. For $120 a year (plus tax), feature your tourism business on—providing exposure to millions of consumers researching and planning a BC vacation. Enrollment also includes free participation in our popular Travel Deals Program.

Bringing Our Brand To Life

See how we are bringing our revitalized brand to life through our websites, campaigns, social media channels, trade show banners and more.

Guides, Workshops and Webinars

This section provides links to the Tourism Business Essentials series of guides that are offered free to B.C. tourism stakeholders. In addition there are links to WorldHost® programs and workshops and other resources that you might find valuable in developing your business.

Upcoming Events

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Jan 31, 2015


WorldHost® Remarkable-YOU! Workshop

Northwest Community College - Prince Rupert Campus - 353 5th Street, Prince Rupert

Jan 31, 2015


WorldHost® Fundamentals Workshop

Universal Learning Institute, #702 - 333 Terminal Avenue, Vancouver

Feb 02, 2015

Trade Shows

Canada Corroboree

Perth, Adelaide, Melbourne, Brisbane, Sydney - Australia


November 2014

Country Arrivals Change
USA Overnight 139,708 0.5%
China 10,315 9.9%
UK 6,369 -2.2%
Australia 6,425 -5.6%
Japan 6,444 23.9%
Germany 2,015 -11.4%
South Korea 3,749 -8.7%
Hong Kong 3,683 0.6%
Mexico 3,966 5.3%
India 3,276 15.0%
View Report View Past Reports