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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

Value of Tourism in British Columbia (2015)

This publication summarizes the economic value of tourism in BC.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Applications for the 18/19 fiscal are due November 30, 2017. Updated guidelines and application form will be available by the end of July.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.


April 2017

Country Arrivals Change
USA Overnight 220,011 -2.7%
China 20,730 13.3%
UK 15,363 55.8%
Australia 12,313 37.6%
Japan 8,347 3.4%
Germany 5,493 38.8%
South Korea 8,033 24.4%
Hong Kong 7,602 59.7%
Mexico 14,784 94.3%
India 6,311 26.0%
View Report View Past Reports