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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

Value of Tourism in British Columbia (2015)

This publication summarizes the economic value of tourism in BC.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Applications for the 18/19 fiscal are due November 30, 2017. Updated guidelines and application form will be available by the end of July.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.


May 2017

Country Arrivals Change
USA Overnight 317,242 2.1%
China 24,785 10.4%
UK 23,564 12.8%
Australia 30,421 33.5%
Japan 10,618 12.1%
Germany 11,282 6.2%
South Korea 9,098 16.6%
Hong Kong 8,874 -2.0%
Mexico 12,218 29.4%
India 8,205 -4.6%
View Report View Past Reports