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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC

This publication summarizes 10 years of information on the economic value the tourism industry contributes to the province.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Stay Informed on Program Updates

Destination BC, the Tourism Marketing Committee, and our industry partners are hard at work reviewing the current co-op marketing program. You can find updates on progress in this section.

Upcoming Events

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Sep 12, 2015

Conference / AGM

Sep 12, 2015


WorldHost® Fundamentals Workshop

Canadian Tourism College (Surrey or Vancouver location - call for details)

Sep 15, 2015

Conference / AGM


June 2015

Country Arrivals Change
USA Overnight 405,015 13.2%
China 25,735 -6.9%
UK 24,600 -5.2%
Australia 23,919 1.2%
Japan 11,243 10.3%
Germany 11,609 8.3%
South Korea 11,112 8.4%
Hong Kong 13,398 11.1%
Mexico 9,126 9.0%
India 9,446 14.1%
View Report View Past Reports