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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC

This publication summarizes 10 years of information on the economic value the tourism industry contributes to the province.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Stay Informed on Program Updates

Destination BC, the Tourism Marketing Committee, and our industry partners are hard at work reviewing the current co-op marketing program. You can find updates on progress in this section.

Upcoming Events

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Aug 11, 2015


WorldHost® Fundamentals Workshop

Advance Continuing Education, 420 E. Broadway, Vancouver

Aug 12, 2015


WorldHost® Fundamentals Workshop (en Francais)

Collège Éducacentre, 896 West 8th Avenue, Vancouver

Aug 14, 2015


WorldHost® Fundamentals Workshop

WorkBC Centre, 1483 Douglas Street, Victoria


May 2015

Country Arrivals Change
USA Overnight 290,412 9.3%
China 20,373 1.3%
UK 21,278 2.2%
Australia 23,510 1.4%
Japan 11,126 17.5%
Germany 10,707 25.5%
South Korea 8,124 8.6%
Hong Kong 8,454 -2.2%
Mexico 7,317 3.9%
India 7,702 14.3%
View Report View Past Reports