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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC – A Snapshot (2015)

The Value of Tourism in BC provides a snapshot of the economic value of tourism to British Columbia in 2015. It summarizes tourism revenue, gross domestic product and business and employment data.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Program applications will be accepted between November 1-December 31.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.


March 2017

Country Arrivals Change
USA Overnight 210,968 -3.2%
China 14,075 17.6%
UK 11,658 -9.6%
Australia 7,935 16.7%
Japan 12,116 0.1%
Germany 3,979 3.6%
South Korea 5,088 0.1%
Hong Kong 4,725 -15.3%
Mexico 10,362 -10.3%
India 4,423 21.5%
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