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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

The Value of Tourism in BC - 2014 Snapshot

The Value of Tourism Snapshot summarizes the economic value the tourism industry adds to the province, such as tourism revenue, gross domestic product, and employment data.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Program applications will be accepted between November 1-December 31.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.

Upcoming Events

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Aug 06, 2016


WorldHost® Fundamentals Workshop

Canadian Tourism College (Vancouver location), #300 - 530 Hornby Street, Vancouver

Aug 12, 2016


WorldHost® Fundamentals Workshop

Nexus BC Community Resource Centre, 102, 3201 30 St, Vernon

Aug 20, 2016


WorldHost® Solving Problems Through Service Workshop

Canadian Tourism College (Vancouver location), #300 - 530 Hornby Street, Vancouver


April 2016

Country Arrivals Change
USA Overnight 225,076 22.1%
China 18,293 32.9%
UK 9,861 0.7%
Australia 8,948 26.4%
Japan 8,072 9.3%
Germany 3,958 33.4%
South Korea 6,457 31.9%
Hong Kong 4,761 -8.5%
Mexico 7,608 28.0%
India 5,010 6.8%
View Report View Past Reports