Watch the Wild Within, our new destination video.

Our new brand puts BC’s true nature at its core.

Latest Publications

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BC Magazine

Fall 2014

Photo contest results, revealed: 17 stunning images from our readers; a daring ascent of Mount Assiniboine; the mighty moose; soaking up Nakusp; and much more!

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The Value of Tourism in BC

This publication summarizes 10 years of information on the economic value the tourism industry contributes to the province.

Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.


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2015 HelloBC®Listings Program

The 2015 HelloBC Listings Program is now open for enrollment. For $120 a year (plus tax), feature your tourism business on—providing exposure to millions of consumers researching and planning a BC vacation. Enrollment also includes free participation in our popular Travel Deals Program.

Bringing Our Brand To Life

See how we are bringing our revitalized brand to life through our websites, campaigns, social media channels, trade show banners and more.

Guides, Workshops and Webinars

This section provides links to the Tourism Business Essentials series of guides that are offered free to B.C. tourism stakeholders. In addition there are links to WorldHost® programs and workshops and other resources that you might find valuable in developing your business.

Upcoming Events

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Jan 07, 2015


Jan 09, 2015


Destination BC Co-op Marketing Consultation

Coast Discovery Inn, Campbell River

Jan 11, 2015


WorldHost® Remarkable-YOU! Workshop

Ramada Prince George, 444 George Street, Prince George


October 2014

Country Arrivals Change
USA Overnight 171,538 13.7%
China 17,823 32.9%
UK 9,515 2.2%
Australia 7,409 2.4%
Japan 10,452 20.2%
Germany 3,511 12.7%
South Korea 6,034 13.0%
Hong Kong 5,474 29.3%
Mexico 4,355 28.6%
India 3,667 25.2%
View Report View Past Reports