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Latest Publications

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Our Corporate Strategy

Our new corporate strategy will help British Columbia reach its full potential as a tourism destination.

Value of Tourism in British Columbia (2015)

This publication summarizes the economic value of tourism in BC.


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Bringing Our Brand To Life

See how we are bringing our brand to life through websites, campaigns, social media channels, trade show banners and more.

Destination BC Co-op Marketing Partnerships Program

Applications for the 18/19 fiscal are due November 30, 2017. Updated guidelines and application form will be available by the end of July.

Promoting BC. Together

Add the new Super, Natural British Columbia® logo web tile to your website and together we can strengthen our promotion of British Columbia to the world. It’s free and easy to access.


July 2017

Country Arrivals Change
USA Overnight 589,720 -0.1%
China 49,569 -1.8%
UK 34,858 -8.1%
Australia 31,995 12.1%
Japan 18,362 -2.0%
Germany 16,732 12.5%
South Korea 17,103 -12.1%
Hong Kong 14,871 -2.9%
Mexico 19,189 18.5%
India 8,057 -1.8%
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