Destination BC launches Open to More fall campaign in BC & Alberta
Destination BC will soon kick off a new chapter of its domestic marketing efforts with the launch of a new fall domestic campaign. From September 13-November 12, British Columbia and Alberta residents will be encouraged to be Open to More this fall – to consider new places, indulge in local fall flavours, and look beyond the usual ways they experience the places they know, while exploring BC this season.
By visiting ExploreBC.com, residents will be introduced to unique BC fall activities through new stories, featured under a carefully-curated collection of BC’s ten quintessential experiences tailored to the fall season:
- Connect With Indigenous Cultures
- Gain a Fresh Perspective on Metro Vancouver & Victoria
- Stand in Awe of BC’s Mountains
- Take the Road Trip of a Lifetime
- Wake Up in Nature
- Get to Know BC’s Wildlife
- Visit all 9 Wine Regions
- Cast a Line in BC’s Rivers, Lakes, and Coastal Waters
- Follow an Ale Trail
- Golf with Ocean, Mountain, Forest, or Desert Vistas
The campaign will be launched across major television broadcast stations in Calgary, Edmonton and throughout BC, through connected TV and across digital platforms (Google, YouTube, Facebook, Instagram and Pinterest), and will leverage a variety of tactics including email, social, paid search, and earned media throughout its lifespan.
Campaign videos:
Destination BC will continue to adhere to any travel orders and advisories put in place by the Province of BC to support wildfire and COVID-19 response efforts. Campaign content will be reviewed and adjusted as needed based on the latest circumstances on the ground.
