FRASER VALLEY DESTINATION MANAGEMENT COUNCIL UPDATE

The Experience the Fraser (ETF) initiative continues as a key focus for the Fraser Valley Destination Management Council. This recreational, cultural and heritage project connects communities along the Fraser River. Communities have been working on trail improvements and amenities as well as signage/wayfinding installations.

Active transportation planning is also underway in the Fraser Valley Regional District, providing an important planning step towards getting projects ready for grant applications and eventual implementation. Meetings with local governments continue as the ETF team raises awareness of the project.

Accessibility and improving the visitor experience for all also are also priorities for this planning area. The Fraser Valley Destination Management Council provided grant writing assistance to two projects applying to the federal Tourism Growth Program:

1. The Fraser Valley Mountain Bike Association applied for a grant to support an adaptive mountain bike trail development in Chilliwack.
2. Tourism Abbotsford applied for funds to help purchase accessible mats for use in the many agri-tourism/farm experiences in the valley.