The Power of Tourism

Tourism Week

Tourism Week is a national, grassroots initiative that brings attention to the economic opportunity available to Canada, and British Columbia, through travel and tourism. Tourism Week aligns tourism organizations, businesses and other partners from across the country and around BC over a common vision: a tourism sector unencumbered by policies and recognized for its contribution to the Canadian economy.

#BCTourismMatters content seen by millions during Tourism Week

Tourism Week 2017 was a huge success this year thanks to the efforts of all our BC tourism partners and boosters. From May 28 to June 3, 2017, folks from around the province and beyond shared their stories, events, images and videos about why BC’s tourism industry is so critically important to our economic, social, and cultural wellbeing. These affirmations were shared under the #BCTourismMatters hashtag, generating 3.1 million potential impressions on Twitter alone!

From the Abbotsford Airport to the Zorns of Ecotours BC, operators of all sizes participated, as well as visitor centres, associations, sectors, destination marketing organizations, media, politicians, individuals, and even a celebrity or two (we see you in the Okanagan, Jillian Harris). Destination BC’s corporate Twitter feed alone generated more than 1.3-million potential impressions. The engagement was high and the content was strong. Now, the key is to keep sharing your events, successes, insights, and to continue to use the #BCTourismMatters hashtag all year. Watch this video to get a sample of BC’s Tourism Week activity.



The Tofino Visitor Centre team; Fernie riding high for Tourism Week;
April Moi of Northern BC Tourism Association; Showing the Tourism Week pride at Canada Place; Group gathering in the Shuswap.


Spread the word that #BCTourismMatters

  • Take photos of community members and business leaders participating in tourism-related activities in your community, that you have permission to share (attractions, tourism employees, your visitor centre, your welcome signage, etc.)

  • Share the images on social media (Twitter, Facebook, Instagram etc.) using thehashtag ‪#‎BCTourismMatters‬. By using this hashtag we can build momentum and have a common voice. The hashtag also ensures that all BC Tourism Week activities are more easily tracked and shared. Encourage all your stakeholders to do the same.‬‬‬‬

  • Follow us on Twitter and LinkedIn and share the videos posted below on your social channels. Share, like, retweet and help all BC communities spread the word about the importance of Tourism in BC.

  • Share the following images on your social channels

    Value of Tourism in BCRight Click on image to save
    Tourism and Quality of LifeRight Click on image to save
    Value of Tourism in BCRight Click on image to save
    Tourism and Quality of LifeRight Click on image to save
  • Send us photos, videos and stories for our Power of Tourism initiative. We are looking for 100-200 word summaries—or even better, short unedited videos—that describe your tourism career journey and how BC’s tourism industry has contributed to your life and community. Submissions can be sent to

What Tourism Means to British Columbia’s Economy and Communities

Tourism is a valuable and sustainable industry in BC, providing over 120,000 jobs in the province, with $14 billion in overall revenue.

British Columbians benefit from the amenities created for travellers, such as Aboriginal cultural opportunities, golf courses, and ski resorts.

Communities that support tourism have incredible amenities for both travellers and residents, including infrastructure, recreational programs, and community parks.

Learn More

The Tourism Industry Association of BC (TIABC): TIABC has partnered with Shirley Bond, Minister of Jobs, Tourism and Skills Training, to encourage communities around BC to participate in Tourism Week celebrations. For more details, check-out TIABC’s website: National Tourism Week

The Tourism Industry Association of Canada (TIAC): The political landscape in Ottawa is a competitive one, with countless other special interest groups vying for the government’s attention. As the tourism industry’s front line representatives, you give a face to the issues and show first-hand how tourism matters impact your community. For more details, check-out TIAC’s website: TIAC Needs Your Help