The Power of Tourism

Tourism Week 2018

Tourism Week is a national, grassroots initiative that brings attention to the economic opportunity available to Canada, and British Columbia, through travel and tourism. Tourism Week aligns tourism organizations, businesses and other partners from across the country and around BC over a common vision: a tourism sector unencumbered by policies and recognized for its contribution to the Canadian economy.

Spread the word that #BCTourismMatters

  • Take photos and share them on social media – in addition to capturing images of your community participating in Tourism Week activities, take photos of other tourism activities that you can share (attractions, tourism employees, your visitor centre, your welcome signage, etc.). Use this white #BCTourismMatters banner in your imagery and encourage all your stakeholders to do the same.
  • Share these images on social media using thehashtags ‪#‎BCTourismMatters and #TourismWeek. By using these hashtags we can ensure that all BC Tourism Week activities are easily tracked and shared. Encourage all your stakeholders to do the same.
  • Tell your local media (radio, newspaper, television) about Tourism Week and your activities. We have developed a media release sample template with key messaging about the BC visitor economy. Communities can augment the release with information about local tourism services, attractions, amenities, development plans, key performance indicators and other news about the benefits your local visitor economy generates for citizens.  Click here for a sample media release template.
  • Send TIABC, Indigenous Tourism BC and Destination BC photos, videos, stories for our power of tourism initiatives. We are inviting the tourism industry to tell us their story by sharing 100-200 word written summaries, or short videos that describe your career journey, what BC’s tourism industry has given you, and what advice you would give to people considering a career in tourism. Submit your content to, and You can see example stories on the Power of Tourism here.
  • Share stories of exceptional customer service with go2HR. Tell us about the time when someone in your organization delighted a customer and helped create a memorable experience. What did they do to make the experience so special? Send your stories, photos or videos to go2HR’s Showcasing Exceptional Customer Service page. And if you are passionate about your career in tourism and want to inspire students and others to join the industry, email about how you can join the speakers’ bureau.
  • Use these resources to help explain Tourism Week to industry and media:
    • Fact sheet
    • Share infographics below on social media:
The Value of Tourism 2016Click on image to open
Tourism in BCClick on image to open
Tourism and Quality of LifeClick on image to open
Tourism and Quality of Life

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Global Tourism GrowthClick on image to open

The Power of Tourism: BC Tourism Industry Testimonials

What Tourism Means to British Columbia’s Economy and Communities

Tourism is a valuable and sustainable industry in BC, providing over 133,100 jobs in the province, with $174 billion in overall revenue.

British Columbians benefit from the amenities created for travellers, such as Indigenous cultural opportunities, golf courses, and ski resorts.

Communities that support tourism have incredible amenities for both travellers and residents, including infrastructure, recreational programs, and community parks.

Learn More

The Tourism Industry Association of BC (TIABC): TIABC has partnered with Lisa Beare, Minister of Tourism, Arts and Culture, Tourism and Skills Training, to encourage communities around BC to participate in Tourism Week celebrations. For more details, check-out TIABC’s website: National Tourism Week

The Tourism Industry Association of Canada (TIAC): The political landscape in Ottawa is a competitive one, with countless other special interest groups vying for the government’s attention. As the tourism industry’s front line representatives, you give a face to the issues and show first-hand how tourism matters impact your community. For more details, check-out TIAC’s website: TIAC Needs Your Help.

go2HR: The success of BC’s tourism industry relies on those who deliver exceptional guest experiences. Showcase the people behind the scenes, who support the growth of the tourism industry and its contributions to the BC economy: Share Your Story here.